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Understanding Franchisees

A roadmap to understanding every franchisee and individualising your approach for better relationships, more successful and profitable outcomes when working with franchisees.

Each franchisee is a unique mix of personality, business skills and experience. They are all very different. Therefore, how you support, coach and engage each franchisee cannot be standardised.

When supporting franchisees to quickly determine where a franchisee will struggle and where they will be most successful; their best and worst activities and roles; and where they will need the most support is invaluable knowledge.

Keeping franchisees satisfied, performing and profitable, at the level they're at, is extremely important, because unhappy and underperforming franchisees can damage your brand, drain support people, and even erode the value of their own franchise business.

This course will teach you to identify the 8 types of franchisees and the 9 levels on the Franchise Spectrum, which when applied will dissolve conflict and accelerate trust in relationships; provide a framework for coaching / mentoring franchisees; and enable your team to individualise how they engage with each franchisee, for faster action to profit.

This learn at your own pace course is delivered online. You will Earn education credits if enrolled in the Certified Franchise Executive (CFE) program.

Included in the content of the course is 11 modules:

  • Module 1: Introduction to the Franchise Dynamics System
  • Module 2: Understanding the different types of franchisees
  • Module 3: The "Creator" franchisee naturally creative and leaving the details to others
  • Module 4: The "Star" franchisee highlighting brand value to others and inspiring people
  • Module 5: The "Supporter" franchisee leading from the front where people come first
  • Module 6: The "Dealmaker" franchisee using negotiation skills to support the network
  • Module 7: The "Trader" franchisee helping the team profit with great sense of timing
  • Module 8: The "Accumulator" franchisee applying research driven decisions to win the race
  • Module 9: The "Lord" franchisee where focus on finance produces perpetual results
  • Module 10: The "Mechanic" franchisee structuring simple systems to work smarter
  • Module 11: Leveraging franchisees to unlock capacity and accelerate satisfaction

Each module includes a series of short videos, a downloadable audio file to listen on the go and a downloadable workbook. Each module concludes with a short assessment. On completion of the 11 Modules you will be issued a certificate of completion.

This course is suitable for all franchised and licensed networks, franchise advisors and suppliers. People who will receive specific benefit by attending include:

  • Senior executives of franchise networks;
  • Franchise recruitment people;
  • Master franchisees;
  • Field Support people and Business Development managers.

Special new CFE course launch price available until 15 October 2018 where you will save $150 off the usual price.

Course cost is $575 which includes-

  • a bonus Talent Dynamics Profile test token (usual price $137); and
  • the opportunity for you to schedule one-one support (usual price $157pm), if you require it, to answer any questions, complete the course, and prepare to practically apply your new knowledge in your franchise network.

Click here to learn more and register now

Understanding Franchisees is presented by Remarkable Franchise's lead trainer, Tracy Eaton:

Tracy Eaton, an international speaker, author and co-founder of Remarkable Franchises, leaders in franchise culture, franchisee education and profitability, has been coaching, mentoring and training for over 30 years. After training as a teacher, Tracy had a 10-year corporate career with McDonald's Australia, training and developing staff, managers and franchisees; and played a key role in McDonald's becoming a registered training organization. Tracy has coached, mentored and trained 1000's of people in SME and franchise brands, including franchisees and their teams across more than 40 industries to market and grow their businesses and develop their people.

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Upcoming Events

WA Coffee Catch-Up: How to Create an Amazing Franchise Team

Start Time: 7:30am
Date: Thursday 6th February 2020

NSW: Foundation Field Manager Bootcamp

Start Time: 8:30am
Date: Wednesday 12th February 2020


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