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The Practical Guide to Selling With Emotional Intelligence

The Practical Guide to Selling With Emotional Intelligence
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SKU: 22411
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The author of Marketing Works: Unlocking Big Company Strategies For Small Business, and business expert, Daniele Lima has in his latest book, The Practical Guide to Selling with Emotional Intelligence, addressed the reasons as to why more than 90 per cent of all selling across the board, fails to achieve its goal.

Daniele Lima has a formidable record of achievement having worked for over thirty years in virtually all areas of business in private, public, large and small companies; including Caltex Petroleum, Metrail and Bristol-Myers Squibb.  He has excelled at every level having been a National Sales Manager, Regional Training Manager, Territory Manager and Senior Product Marketing Manager. He has won numerous industry awards and years later, still holds national and global sales and marketing related records. Lima is also the founder of the 'Road Scholars' sales and marketing training courses.

All this expertise comes together in his new book, The Practical Guide to Selling with Emotional Intelligence, and sets a new standard for textbooks on teaching selling to modern day sales people.  The author has written it to provide anyone wanting to achieve more in sales a simple, logical guide to combining proven sales techniques with the most modern and useful emotional intelligence principles that combine to provide true insight and help drive optimal performance and sales.

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