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Marketing Works: Unlocking Big Company Strategies for Small Business

Marketing Works: Unlocking Big Company Strategies for Small Business
$ 34.95 AUD
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SKU: 22403
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What distinguishes this text from all other books on marketing is the fact that the authors not only write in a language that is most accessible, but have provided marketing strategies in a format that lend themselves to effective implementation by small businesses. Marketing Works lays out, simply and practically, a step by step process of how a small business owner can effectively leverage marketing techniques typically used by large businesses to maximise the potential of their own business, regardless of the market they operate in.

Marketing Works outlines a marketing process that small business operators can adopt at their own pace, providing real life examples for consideration, succinct summaries and worksheet templates that can be easily incorporated into a marketing plan. Adding value to their book, the authors have also included a free electronic downloadable workbook".

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