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Service Aggregators: Tapping the Power

The Age: Tapping the power of Service Aggregators

Physical phone directories of a certain sunny colour are often demoted to doorstops. For the clued-up consumer in search of a service, it is much more convenient to click links than physically flip a reference bible's paper pages.

The virtual version of the directories, yellow.com.au, addresses the itch for quick-fix business information, supposedly luring 2.5 million unique visitors each month. TrueLocal performs a similar function. But you might win more work if you drop directories and court clients through an alternative conduit with an interactive tilt. Consider the charms of the service aggregator.

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