Organise a Franchise Conference

How to plan, organise and conduct a successful franchise conference.

1/2-day workshop (9am-1pm)

Earn education credits if enrolled in CFE program.

Course Overview

Organising a franchise conference is one of the most difficult jobs in a franchisor's head office, and one with significant responsibilities.

When done well, a good conference can help lift network sales, franchisee satisfaction and compliance, and provide an overall positive impact on the network. When poorly done, a bad conference can have the opposite effect.

But despite their status as a flagship activity of the franchisor, many franchise conferences are organised hurriedly, without adequate planning and resources.

This workshop covers critical factors to consider when planning your next franchise conference, and will provide greatest benefit to those participants who will be holding a conference in the next 12 months.

Learning Objectives

  • Understand the role and importance of conferences in engaging franchisees;       
  • How conferences influence organisational perception and performance;       
  • Funding models and methods of increasing franchisee attendance;       
  • How to build a program and identify relevant topics and speakers;       
  • How to improve cost efficiencies, and evaluate conference outcomes.

Who Should Attend

This workshop is suited to all franchisor personnel who are involved in organising franchise conferences from concept to execution. This includes:

  • CEO's, managing directors and senior finance officers;       
  • Franchise and operations managers;       
  • Business development and field support personnel;       
  • Marketing managers and event coordinators;       
  • Public relations and senior administrative personnel;       
  • Master franchisees

Course Outline

  • Why have a conference?
  • What should it cost and who pays?
  • Setting conference objectives
  • Developing a theme
  • How to maximise franchisee attendance
  • Venue selection and criteria
  • Venue price and contract negotiation
  • Conference fees and costs
  • Developing the formal program
  • What presentations to include?
  • Using franchisees as presenters
  • Using suppliers as presenters
  • The role of speakers bureaux and external conference organisers
  • The social program and awards
  • Other conference activities
  • Promoting the conference
  • The role of sponsors
  • Managing the event on-site
  • Staffing requirements
  • Setting standards for participant behaviour
  • Capturing the delegate feedback
  • Organising AV requirements
  • Handling the unexpected
  • Post-conference follow-up

Seminar Presenter:
Jason Gehrke, Director, Franchise Advisory Centre

With more than 18 years experience at franchisee, franchisor and advisor level, and a Masters in Business Administration, Jason has a comprehensive and practical knowledge of franchising.

He is a past CEO of a Franchisor of the Year winner, and has also been awarded by the Franchise Council of Australia (FCA) for his Contribution to Franchising. Jason is a longstanding FCA committee member, is a member of the Australian Competition and Consumer Commission's (ACCC) Franchise Consultative Panel, and is the publisher of Franchise News & Events, a fortnightly news bulletin for the franchise sector.


  • $245 per person including GST
  • $215 per person including GST - discount price for multiple registrations from the same organisation

2017 Scheduled Dates

Click here to register.

Brisbane 9 March
Sydney 31 March
Melbourne 29 March
Auckland 2 May



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