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Committee Structure

The WIF Committee was established in 2007 with a representative from each mainland state in Australia, a chairperson and sponsor representative. In 2008 the committee introduced additional members to include an additional representative from each mainland state in Australia and a representative appointed by the national board. 2009 saw the introduction of the committee inviting the current WIF of the Year to participate as a committee representative for the duration of that year.

In 2010 the WIF adopted the structure of the State Chapters that allows for up to 15 members on a committee.

In 2011 the WIF Committee has been reclassified as a Special Interest Group and, as such, the Committee comprises no set number of positions:

  • WIF Committee Chair (elected from the WIF State Representatives)
  • QLD/NT Representatives
  • SA representatives
  • NSW / ACT Representatives
  • VIC/TAS Representatives
  • WA Representatives
  •  WIF of the Year for that year (invited guest)
  • Where possible, one of the State representatives is to be an elected member of the FCA's State Chapter
  • All Committee Members must be current members of the FCA
  • The WIF Committee will appoint a Chair from the elected WIF Committee
  • At the discretion of the FCA Board of Directors, they may appoint a Board Member to represent the WIF network. This individual may or may not be a member of the WIF Committee

Nominations for Committee Representatives

As the WIF Committee is a Special Interest Group there is not a formal nomination process.

If you would like further information on the roles and responsibilities of being a committee representative please contact us.




Narellan Pools

Results-oriented leader with excellent Communication, Influencing and Execution skills. Experienced in all aspects of management and operations working in both new and established franchise and retail systems. Leading successful teams to deliver data driven solutions across varied industries from start up to maturity while maintaining relationships with key stakeholders, internal and external partners. Focused on maintaining excellent culture, nurturing team development and succession planning.

Narellan Pools was established over 40 years ago and has grown to become an iconic in-ground fibreglass swimming pool brand and global company that spans multiple industries including manufacturing, franchise and construction. Our network of local, qualified swimming pool builders are dedicated to providing tailored solutions to meet your needs, your landscape and your budget, and installing exceptional fibreglass swimming pools for you to enjoy and create lifelong memories. Our global presence includes Australia, New Zealand, The South Pacific, The Middle East, Europe and North America


NSW Representatives


Macpherson Kelley

Racha Abboud has specialist expertise in franchising, with a wide range of experience in acting for National franchisors, master franchisees and franchisees. She also has a background in commercial leasing and finance.

In addition to her technical expertise, Racha prides herself on being able to understand her clients' businesses, and their current and future needs. Drawing on her highly developed interpersonal skills, she is able to build long-lasting professional relationships with clients that enable her to provide practical, timely and relevant solutions for their businesses in areas such as:

  • Franchising law with a particular emphasis on advising franchisors as to their obligations under the Franchising Code of Conduct
  • Reviewing, advising on and developing franchise documentation and associated documents
  • Compliance, regulatory issues and dealing with disputes
  • Retail and commercial leasing and licensing
  • Contract negotiation and drafting (including Distribution Agreements, Licence Agreements, Trading Terms & Conditions and Confidentiality Deeds
  • Purchases and sales of businesses.

Racha has demonstrated leadership strengths and a proven ability to manage multiple responsibilities in a fast-paced environment. Her ability to think 'outside the box' when identifying potential problems results in innovative solutions for clients.


Snap Franchising Ltd

As business consultant, Paula area manages the NSW Snap Centres. She is a key member of the Snap team who are currently transforming the Snap franchise group from instant print outlets to the leading brand in print, design and websites. Snap has over 180 locations worldwide. Paula demonstrates strong business acumen gained through extensive experience in franchising having worked with Gloria Jeans, Subway, Video Ezy and Jester's Pies stores in previous roles.


Cash Flow-It

Debbie is an experienced Franchise Development Manager with over 7 years' experience in the franchise industry both in Australia and Internationally. Originally from the UK, Debbie emigrated to Australia in 2010 and has worked with brands such as Ella Bache, WHSmith and Mama's & Papa's to develop franchise networks across Australia, Europe and the Middle East. Debbie is passionate about helping to grow franchise businesses with her relationship building, business development and operational skills.

With the current lending landscape being one of the major issues affecting the growth of franchise networks in Australia, Debbie utilises her skills as Business Development Manager for Cashflow It Group where she provides funding solutions for Franchisor's and Franchisee's.


VIC Representatives


Geotech Information Services

Vanessa Wilmot is a Director of Geotech Information Services with over 17 years experience in research and consulting to organisations, from start up franchise businesses through to major national and international brands.

Prior to joining Geotech, Vanessa worked for Roy Morgan Research as an Industry Director, responsible for client, team and project management, and the co-ordination of research of numerous major clients in Australia across different industries including Retail, Finance, Tourism, and Telecommunications.

Vanessa's expertise is in data and predictive analytics (including sales prediction modelling), and using this with mapping outputs to develop robust network plans for clients to drive more effective, and profitable, strategies.  Vanessa also has a passion for 'Big Data', using data mining techniques to assist clients understand more about their customers or members, their spending patterns, and who is most likely to respond to various marketing activities. Vanessa holds a Bachelor of Applied Science (Psychology & Psychophysiology), a Bachelor of Arts (with Honours in Psychology), and a Graduate Certificate in Applied Finance & Investment.


KX Pilates

Selina is a passionate business leader with a vision to create positive change for all women in business through education and support.  Her pivotal role as CEO of the KX Pilates franchise provides a key platform in the franchise industry to lead by example and influence action.

As a mother of two young children, Selina is well versed with the challenges of juggling a career with family life and believes that there is room for ongoing improvement and support within the industry to enable all women to enjoy a fulfilling career.   WIF provides a great support network to help like-minded women connect and lift each other in business and Selina looks forward to increasing the value that WIF can play for all.

MST Lawyers

Louise Wolf is a Senior Associate working within the Corporate Advisory and Franchising Team at MST Lawyers.  Her main areas of expertise are franchising, intellectual property and privacy.  Early in 2019, Louise spent six months working with the ACCC on 12 compliance checks of franchisors in the food services sector.  This has given her insight into the pitfalls of poor disclosure for franchisors and franchisees and an appreciation what franchisors and franchisees need to know to make franchising better for all in Australia.

She acts for national and international clients providing advice about franchising in Australia, drafting franchise documentation, training franchisors on the intricacies of franchising in Australia, the Franchising Code of Conduct, unfair terms, corporate structuring and asset protection, protection of brand and trade marks and intellectual property.   Her work in intellectual property includes advising about strategy, conducting trade mark searches, preparing applications, oppositions and cancellations for both Australian and international clients.  She has undertaken privacy audits of large Australian franchisors, drafted privacy policies, website policies and notifications and prepared training courses on privacy to assist franchisors in training their franchisees.

WA Representatives


Think DONE

Linda commenced her business career in real estate, working for a major franchised group, Mair & Co, in Western Australia.
Following this, she worked for Telstra as Western Australia's Lease Portfolio Manager and Power of Attorney for property transactions.  As the youngest person to ever hold this position, she obtained and managed high value leases of commercial and industrial property in the Perth CBD and through the state for five years.

Linda then established and ran her own printing business, High Toned Printing, for many years, assisting clients in area of advertising, marketing and company expansion.  Through this endeavour she became involved with CHOOKS Fresh & Tasty in 1997 (when it operated under the name of "River Rooster").  She provided advertising and marketing expertise for the group.  Interested in the growth of the company, Linda joined the company on a full time basis in 2001 and held the position of General Manager until the sale of the CHOOKS network in October 2010.

Linda is now a Director and licensed management consultant for Think DONE Management Consultancy and regularly consults to business people / franchisors / franchisees in the Perth community. 

Linda successfully completed a Diploma in Business (Franchising) from the Franchise Council of Australia (FCA) Franchise Academy in 2006. Linda has been an Associate Fellow of the FCA since 2006, being one of the first to participate in the FCA's CPD programme and is a current member of the FCA WA Committee.

Linda has been awarded with the 2006, 2007 and 2008 Excellence in Franchising FCA Woman in Franchising award for Western Australia.  In addition to this, Linda was a finalist in the Telstra Business Women's Awards in 2008 and 2010. Linda has been involved in the Women in Franchising Special Interest Group since its inception in 2006.  Linda is a passionate promoter of professional development and opportunities for women in franchising and business"


MDS Legal

Tamra is a director of law firm, MDS Legal. She practices in the area of franchising and licensing law and the related areas of competition, trade practices compliance, intellectual property and commercial property law.

Tamra's franchising work includes the establishment and ongoing administration, development and corporate governance of state, national and international franchise schemes and also the sale and acquisition of franchise networks. She counts several large franchisors among her long-term clients as well as several new and emerging franchise systems. Tamra also advises and acts for master franchisees and franchisees.

Tamra has been on the Committee of the WA Chapter of the Franchise Council of Australia for approximately 10 years and is current the WA State Chapter President. 


HR Dept

Pia Engstrom has become the first businesswoman in Australia to set up a local branch of a successful global HR franchise. Pia has launched The HR Dept Western Suburbs Perth from home in West Leederville, offering SMEs in her territory high quality outsourced HR advice and support. She is the first in the state to launch the brand, which currently serves more than 6,000 SMEs in the UK and Ireland after being set up the more than 15 years ago. Pia has over 25 years' HR experience in the areas of HR, IR Management and Consulting in both Australia and the UK. She holds a Bachelor of Business degree with a double major in Human Resources & Management from Edith Cowan University. Pia has worked at a senior management level gaining a wealth of knowledge and experience a number of companies of all sizes and across different industry sectors.


SA Representatives


DMAW Lawyers

Seva is part of the Business Transactions and Advice section at DMAW Lawyers with experience in general business transactions and extensive experience in franchising and property matters.

Seva's experience in the franchising industry has involved advising and preparing documentation for start up and existing franchise systems in various industries. Seva also advises clients in relation to terms of franchise agreements, ongoing franchise compliance issues and regulatory changes.

Seva is a committee member and secretary of the SA Chapter of the Franchise Council of Australia.


QLD Representatives




Bobby started her working career in franchising while working at Subway during high school, this involvement with small business ownership stuck with Bobby who loved the idea of a systemised business model. After finishing her studies Bobby focused her direction on business management working with a Mentor for 5 years in the Promotional and Marketing Industry which gave her experience at a high level in dealing with small and medium businesses. In 2012 Bobby moved into an Assistant Management role with Research and Consulting business in Brisbane, Bobby quickly progressed in her career while becoming proficient in Operational Management and Training and Development. In 2016 Bobby Joined InXpress has the National Operations Manager where she quickly adapted both her Training, Development and Operational background to the InXpress franchising model. Bobby leads InXpress Australia in Staff and Franchisee training and is currently serving on the FCA Women in Franchising QLD committee chapter.


Beverley Taylor is the owner of InXpress Bondi having emigrated from England 11 years ago, and is now an Australia Citizen.

Beverley's international background is sales and management. Beverley felt the system offered within a Franchising environment provided the help and support she needed to start her own business.

Whilst her InXpress franchise is still very "young", she has won a number of accolades within InXpress, and came runner up "Woman of the Year" (Franchise Council NSW 2016) in only her 2nd full year of running her business. She continued to grow rapidly claiming both the Single Unit and Woman of the Year awards (NSW) in 2017.

Beverley supports a range of Australian and International charities, she founded and drives the "Women In InXpress" group, bringing together Women in Franchising at a global level.


Sharon Jurd is the Director of HydroKleen Australia, HydroKleen Global and Sharon Jurd Events.

Sharon is not only a franchisor, she is qualified and recognised as a leading business coach, licenced business agent, licenced real estate agent, licenced auctioneer, licenced stock and station agent and holds a diploma in business and franchising.

Sharon's career in franchising commenced in 1986 and she continued to work within the industry opening her own franchises in 2004 and 2005, becoming the youngest female sole director of multi-units within the brand. Sharon became a franchisor in 2010 and has actively grown the HydroKleen franchise, which has now grown internationally into over 30 countries.

Sharon is a certified Hypnotherapist with the American International Board of Hypnotherapy. She is a certified Time Line Therapist with the American Time Line Therapy® Association and also an accredited Neuro-Linguistics Practitioner and Coach with the American Board of NLP.

Sharon is a current member of the Franchise Council of Australia and a current member of QLD/NT FCA Committee. Sharon is passionate about the franchising industry and its future.

Latest News

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