Home About Us Membership Information Events Awards Media Education Representation Partnership Contact Us

Meet Mary Aldred, Chief Executive Officer of the Franchise Council of Australia

Mary Aldred commenced as the Chief Executive Officer of the Franchise Council of Australia in April 2018. Mary brings to the role extensive experience across government, industry and the corporate sectors as well as a very strong focus on membership engagement, stakeholder collaboration and effective advocacy. For several years, Mary worked in her parent's family run small business in regional Victoria, providing her with a firsthand understanding of small business issues that she brings to her current role.

Prior to commencing at the FCA, Mary served as the inaugural CEO of the Committee for Gippsland from its commencement in 2011 to her departure in March 2018. Mary's achievements at the Committee for Gippsland included attracting strong government, business and community support for regional projects and priorities through effective advocacy, building a growing membership base that included several franchise businesses and establishing strategic partnerships that positioned the organisation for long term growth. Mary was able to enhance the investment and liveability reputation of the Gippsland region through the Committee for Gippsland's work, and present an influential and respected voice for the region.

Mary has served on several boards across business, not-for-profit and government, and has been appointed to a number of government and non-government advisory committees. These include appointment to ministerial advisory committees across different governments, the board of Lifeline Gippsland, and in regional development. Mary is a former chair and current committee member of the Hawks Young Executive Committee, a sub-committee of the Hawthorn Football Club. Mary has worked for the Energy Supply Association of Australia, and in corporate and regulatory roles in several energy and energy efficiency businesses. She has co-authored two major reports into economic structural adjustment in the Gippsland region and baseload energy production in the Latrobe Valley.

Mary has worked in government, at a state and federal level, including as an advisor to a federal government minister, and for a United States Senator in Washington DC.

Mary has a BA (Hons) from Monash University, a Master of Agribusiness from the University of Melbourne, and MBA from Federation University. She studied public private partnerships in a market economy at Harvard University's Kennedy School of Government in 2016 and is a graduate of the Australian Institute of Company Directors.

Latest News

The impact on businesses and communities from the bushfires that have impacted many parts of Australia has been devastating. The franchise secto...
The Franchise Council of Australia has honoured some of the nation's best and brightest in business at the MYOB FCA Excellence in Franchisin...
The Franchise Council of Australia (FCA) has recognised franchising's best in South Australia at the 2019 SA Excellence in Franchising Award...

Upcoming Events

WA Coffee Catch-Up: How to Create an Amazing Franchise Team

Start Time: 7:30am
Date: Thursday 6th February 2020

NSW: Foundation Field Manager Bootcamp

Start Time: 8:30am
Date: Wednesday 12th February 2020


About the FCA Board of Directors Hall of Fame Hall of Fame Eligibility Criteria



Promote your business Have a complaint?


About Membership Member Benefits How to Join FCA Member Standards



Advertise your business Sponsorship & Exhibition Testimonials Become an FCA Partner


FCA Representation Franchising Code of Conduct FCA International


Media and Communication

Franchise Review FCA Media ReleasesFranchising in the Media

Franchise Council of Australia

Postal Address

Level 19, 567 Collins Street

Melbourne VIC 3000

Phone: 1300 669 030

Fax: +61 3 9508 0899


Website Proudly Developed by:



Women in FranchisingFranchise AcademyFranchise Council of Australia