Franchise Recruitment Structure

Earn education credits if enrolled in the Certified Franchise Executive (CFE) program.


Are you spending endless hours and dollars marketing your brand as a business opportunity - how is it going for you?

Are you successfully finding, selection, welcoming and empowering new franchisees into your brand?

Do you have a structure to support your growth goals?

This session will focus on the following outcomes:

  • Packaging the business offer and the brand's capability statement
  • Resourcing your growth plans - who is accountable as the relationship builder vs. administrative function, in house vs. outsource
  • Setting the network development plan and identifying the hot spots and focus on the results
  • Setting the advertising budget, lead numbers target and conversion rate target
  • Assessing the advertising budget spend - vertical approach, online vs traditional, advertising vs. editorial
  • Sorting out the potential talent vs those not ready for the franchise business opportunity
  • Conducting meets and greets - when, why, how and information sharing
  • Reviewing the online application process vs. face to face
  • Profiling prospective franchisees
  • Keeping records - managing the process from phone call and online enquiry to the legal requirements


Half Day (8:30am - 12:30pm or 1pm - 5pm)


Melbourne venue - details to be confirmed upon registration


February 21 (morning)

April 6 (morning)

June 15 (morning)

August 17 (morning)

November 15 (morning)

Investment: $395 plus GST

To find out more or to register contact Alexandra via email or call directly on 03 9533 0028.

You can also refer to FC Business Solutions Events website for more information.

Course Facilitator - Corina Vucic

Corina has been involved in the franchise industry for more than 16 years and is the Director of FC Business Solutions. She was named the 2012 Franchise Council of Australia (FCA) Woman in Franchising (Vic/Tas) and lead FC Business Solutions to being awarded the 2012/2013 FCA Supplier of the Year. Corina is a Committee member of the FCA Victorian Chapter and assists the Women in Franchising committee as required. She is a highly experienced mentor, trainer and business coach and believes in influencing success through motivation and engagement by providing leadership, support and guidance at all levels. Corina has a Bachelor of Arts and Commerce, a Masters in Human Resources and a Certificate IV in Workplace Training.

Latest News

The Franchise Council of Australia has honoured some of the nation's best and brightest in business at the MYOB FCA Excellence in Franchisin...
The Franchise Council of Australia (FCA) has recognised franchising's best in South Australia at the 2019 SA Excellence in Franchising Award...
Franchising has been the common thread that has helped the high achieving small business owners recognised by the Franchise Council of Australia...

Upcoming Events

WA State Chapter Christmas Celebration

Start Time: 5:30pm
Date: Tuesday 10th December 2019

NSW: Foundation Field Manager Bootcamp

Start Time: 8:30am
Date: Wednesday 12th February 2020


About the FCA Board of Directors Hall of Fame Hall of Fame Eligibility Criteria



Promote your business Have a complaint?


About Membership Member Benefits How to Join FCA Member Standards



Advertise your business Sponsorship & Exhibition Testimonials Become an FCA Partner


FCA Representation Franchising Code of Conduct FCA International


Media and Communication

Franchise Review FCA Media ReleasesFranchising in the Media

Franchise Council of Australia

Postal Address

Level 19, 567 Collins Street

Melbourne VIC 3000

Phone: 1300 669 030

Fax: +61 3 9508 0899


Website Proudly Developed by:


Women in FranchisingFranchise AcademyFranchise Council of Australia