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WA Coffee Catch-Up: Strategies to Attract Your Ideal Customer

Strategies to Attract Your Ideal Customer

Join us for an informal gathering, catch up and mingle with other franchise industry participants and talk about issues that are on your mind.

This month Mara Siciliano from Intersect Marketing will be leading the discussion with the topic based around strategies to help identify and attract the right kind of customer for your business.

Whether you are a franchisor leading the marketing strategy for the franchise group, or a franchisee being guided by the overarching strategy, it is important that everyone understands their key audience and the marketing messages that echo for each business and their target audience to be used in all available communication channels.

Attend this session to understand:

  • what markets your business operates in - there may be more than you think;
  • who your ideal type of customer is and what are their product/service preferences - what does this person look like and why would they need your business?
  • how to focus on the right messages that resonate with your target audience - ensure the language meets the needs to the target audience and build on that

This session is for franchisors, franchisees, and suppliers.

Cost: Free for members - guests can buy own coffee and breakfast at cafe prices

Location & Timing

Venue: Fresch Restaurant
Venue Address: 137 Melville Parade, Como, WA 6152
Starting: 7:30 AM
Thursday 5th September 2019
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

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