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VIC-TAS Coffee Catch-Up: The FCA Submission to the Franchising Inquiry 2/10/2018

The FCA Submission to the Franchising Inquiry

Join us for an informal gathering, catch up and mingle with other franchise industry participants and talk about issues that are on your mind.

On 21 September, FCA CEO Mary Aldred will address the Parliamentary Inquiry into Franchising at Parliament House, Canberra. The FCA has been following the inquiry closely and recognises there are issues to be addressed. Mary Aldred will talk about the FCA's submissions and expected outcomes at the Coffee Catch Up on Tuesday 2 October.

Cost: Free for members - guests can enjoy arrival tea/coffee, light morning breakfast snacks and hosted by BlueRock.

Watch this video about the FCA Coffee Catch-ups

About the topic expert: Mary Aldred, Chief Executive Officer, Franchise Council of Australia

Mary Aldred commenced as the Chief Executive Officer of the Franchise Council of Australia in April 2018. Mary brings to the role extensive experience across government, industry and business, as well as a strong focus on membership engagement, stakeholder collaboration and effective advocacy. Mary has a lifelong connection to small business, growing up in a family-run small business in regional Victoria.

Prior to commencing at the FCA, Mary served as the inaugural CEO of the Committee for Gippsland from its commencement in 2011 to her departure in March 2018. Among Mary's achievements in her seven years as Committee for Gippsland CEO, included attracting strong government, business and community support through effective and engaging advocacy, building a growing membership base that includes several franchise businesses, and establishing strategic partnerships that position the organisation for long term growth. Mary has also served as a director on a number of boards and government advisory committees.

Mary has worked in government at a state and federal level, including as an advisor to a federal government minister, and for a United States Senator in Washington DC. Mary's work in industry and business includes having worked for Australia's peak energy industry body, and in private business. Mary has studied at Harvard University's Kennedy School of Government, is a graduate of the AICD, has a BA (Hons) from Monash University, a Master of Agribusiness from the University of Melbourne, and an MBA from Federation University. Mary is a 2018 winner of the Australian Financial Review's Boss Magazine Young Executive of the Year.

About the topic expert: Sean Dignum, Communications Advisor, Franchise Council of Australia

Sean Dignum is Principal of SDA Strategic, a Melbourne-based strategic communication, corporate affairs and issues management advisory firm. Sean's experience includes the development and implementation of communication policies, strategies and frameworks across a range of industries.

His specific expertise has been in advising Boards, CEOs and Government during challenging periods such as market and business disruption, organisational restructuring and disputation, food safety and product recalls, containment of issues, environmental incidents, public inquiries, media attacks on corporate reputation and recovery from crisis incidents.

Sean is a Member of the Risk Management Institute of Australia and he regularly addresses diverse business, community and education forums on the topics of effective stakeholder communication, crisis management and reputation protection.


Location & Timing:

Venue: Blue Rock Offices
Venue Address: Level 16, 414 La Trobe Street, Melbourne VIC 3000
Starting: 7:00 AM
Tuesday 2nd October 2018
Ending: 8:30 AM
Phone Enquiries: 1300 669 030

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