The FCA Queensland Chapter together with the Women in Franchising (WIF) Committee invite you to an afternoon networking event to be held at Darling & Co. in Paddington.
The way Franchise Groups handle marketing is changing rapidly and we all should be adopting a multi-channel approach to maximise impact and get cut through. The traditional methods of marketing aren't as affective as they used to be.
We have a great line up for this event. Our Panel of Experts include the National Marketing Manager from a leading Franchise Group, a Digital Marketing guru and a specialist in SEO and social media marketing.
Whilst this event is hosted by the QLD Women in Franchising group, all are welcome.
Join us for afternoon tea and we will take you on an amazing Integrated Multi-Channel Marketing Journey.
Attend this event to:
Understand the landscape of multi-channel marketing
Get tips on how to assess where your business is positioned in the multi-channel marketing space
Learn how to bring value into your marketing and utilise it across multiple channels for better time management and integration of content
Discover where multi-channel marketing is going in the future
Know what you need to be thinking about now to better engage your audience
Know what you need to be actioning now to better engage your audience
Great opportunity for networking, learning, storytelling, laughter and fun!
Facilitated by: Jan Timms, Business and Franchise Consultant, Get Smart Services
Jan is a well known franchising all-rounder with over 30 years of practical experience in sales, marketing, training and small business management, underpinned by a strong theoretical framework gained through completing a Master of Management, Graduate Diploma in Training and Development, Diploma of Franchising and Diploma of Marketing. Jan recently embarked on a PhD to research what makes training successful in the franchising sector.
Jan spent over 12 years in senior management roles in the franchising sector where she designed and executed integrated marketing control systems and developed comprehensive learning and development programs incorporating interactive eLearning.
About our Guest Panellists: Our panelists are looking forward to sharing with you, in this intimate gathering, their secrets to success in cost effectively and efficiently promoting franchise brands, generating leads and engaging franchisees with the help of multi-channel marketing.
Panellist: Deborah Van Wyk, National Marketing Manager, Worldwide.. more than just print
Deborah has worked in the marketing field for over 20 years, she started her own marketing agency in New Zealand working with a diverse range of businesses to improve brand and marketing strategy. Deborah also volunteered her time to mentoring companies in need of marketing advice and support and formed part of an expert judging panel for a nation wideschool's programme 'Youth Shark Tan' focused on encouraging business start-up ideas for young entrepreneurs.
Deborah has worked at Worldwide since 2012 focusing her attention on improving marketing efficiencies, communication and overall marketing support for the Franchise group.
Panellist: Simone Givney, Founder, SLG Consultancy
Simone is referred to as a connector, engager and idea-ologist, having built solid networks across Queensland and Australia, working with some great companies and great people across a variety of sectors including state government, fundraising, theatre, iconic festivals and media. With a culmination of 15+ years experience in strategic marketing, partnership strategy development, digital communication and sponsorship management, Simone has a vast array of industries tucked into her pocket.
During her career Simone has developed and launched multi-million dollar campaigns and businesses, sought & managed in excess of 300 sponsorships and integrated strategic partnerships. She uses social and behavioural intelligence to craft transformative directions for corporate organisations, helping them to meet the expectation of their audience.
Panellist: Meredith Ham, Managing Director, Marketing Connxtion
Meredith's company Marketing Connxtion is a results-oriented marketing group integrating marketing strategies tailored to the project, the budget and most importantly the customer. Marketing Connxtion celebrated its 5th year in market in 2018.
Meredith is a proud 'Certified Franchise Executive' (CFE) with over 5 years firsthand experience in the Franchise Marketing and Recruitment sector. In conjunction with traditional marketing and a digital era Marketing Connxtion has assisted Franchise Groups market their brand and grow their Franchise Community through a personally crafted 5 step recruitment strategy.
It is Meredith's mission to assist Franchisors, Franchisees colleagues and stakeholders to reach new levels of success and continue to grow and achieve from initial franchise launch through to market exit.
||Darling & Co., Paddington, QLD
||157 Given Terrace, Paddington QLD 4064
||Thursday 12th July 2018
||1300 669 030