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VIC: Facebook Lead Generation

About this course:

You have worked hard and invested resources into marketing your brand as a business opportunity. To capitalise on this, you need to ensure that you have the correct structure in place to support your growth goals and you are effectively finding, selecting, welcoming and empowering new franchisees into your brand.

This course has been designed to give you practical advice and strategies to ensure that you are finding and recruiting the right people to your franchise.


  • Packaging your business offer and your brand's capability statement
  • Resourcing your growth plans
    • Who is accountable as the relationship builder vs. administrative function?
    • Considering in-house vs. outsourcing options
  • Setting the network development plan and identifying the hot spots and focus on the results
  • Setting the advertising budget, lead numbers target and conversion rate target
  • Assessing the advertising budget spend
    • Vertical approach
    • Online vs traditional
    • Advertising vs. editorial
  • Sorting out potential talent opposed to those not ready for the franchise business opportunity
  • Conducting 'meet and greets' and information sharing
  • Reviewing the online application process vs. face-to-face
  • Profiling prospective franchisees
  • Keeping records - managing the process from a phone call and online enquiry to the legal requirements


You will be provided with access to take-home tools such as checklists, case studies, worksheets and templates for future use.


Tuesday, 4th June 2019

Tuesday, 15th October 2019


Venue: Melbourne venue to be confirmed
Starting: 8:30 AM
Tuesday 4th June 2019
Ending: 11:30 AM
Repeats: On specific dates
Phone Enquiries: 03 9533 0028

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