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VIC: Harnessing the power of the digital world

Harnessing the power of the digital world

About this course:

With nearly 70% of Australians accessing social media at least once per day, there is no doubt that social media provides opportunities to franchisors and franchisees.  

This course will teach you the fundamentals to maintaining a great social media presence for you and your brand across popular platforms such as Facebook, Instagram and LinkedIn. 

Participants should bring their own laptop or tablet to the session to work through their profiles during the session with our expert facilitator. 

Curriculum:

Leveraging your personal and company brand on LinkedIn

o Updating and managing your personal LinkedIn profile

o Updating and managing your company LinkedIn profile

Getting noticed on Facebook

o Sending updates what to send, why to send it, how you send it and when to send

o Using automation tools to schedule posts and save time

o The basics of creating engaging Facebook Ads to drive sales

o How to set up an effective Facebook campaign

Tools:

You will be provided with access to take-home tools such as checklists, case studies, work sheets and templates for future use.
Venue: Melbourne venue to be confirmed
Starting: 8:30 AM
Tuesday 9th October 2018
Ending: 11:30 AM
Repeats: On specific dates
Phone Enquiries: 03 9533 0028

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