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VIC: Franchising Excellence Masterclass


This two day Franchisor Excellence Masterclass is a "must attend" for franchisor executives and department heads responsible for supporting, leading and influencing franchisees. Drawing on psychology, franchising research and FRI's work with hundreds of brands, it delivers essential knowledge and skills for building a prosperous franchise network with a healthy franchising culture. Participants walk away with invaluable checklists, strategies and techniques on how to:

  • Attract and recruit high quality franchisees that will succeed
  • Support franchisees at different stages of their development
  • Manage the inevitable conflicts in the franchise relationship
  • Increase franchisee commitment to engage with the brand
  • Lead with credibility and get franchisee buy-in to change

Keep Your Franchise Network Safe, Positive and Healthy

The best way to protect and grow your franchise network in the current climate is to understand and implement best franchising practice. This Masterclass for senior franchisor executives will show you how. Based on FRI's famous Franchisor Wheel of Excellence, developed from years of research into high performing franchisors, it provides a timely opportunity to network with your peers and stay up to date with important franchising trends. Register now to ensure your network stays safe, and your culture remains positive and healthy.

Learn Best Franchising Practice From An Award Winning Global Educator

The Masterclass will be led by Greg Nathan, psychologist and best-selling author. Greg has written and developed many of the world's most popular franchising books and models, such as Profitable Partnerships and The Franchise E-Factor, and is the 2018 recipient of the IFA's Golden Compass Award for Excellence in Franchise Leadership. He is widely regarded as one of the most influential thinkers and engaging educators in the global franchising sector.

The Franchise Council of Australia has accredited the Franchisor Escellence Masterclass as part of their Certified Franchise Executive Program [CFE] with 320 education credits for CFE registrants who attend.

Enjoy An Outstanding ROI On Your Time and Money

  • Cutting edge content based on solid research.
  • Get solutions to your hot issues and challenges.
  • Gain access to unique best-practice diagnostic tools and checklists.
  • Plenty of opportunity to share ideas with your franchisor peers.
  • Learn proven, evidence-based strategies that work.
  • Hear fascinating case studies on what to do and what to avoid.
  • Take away a stack of tools and strategies you can apply immediately.

Plus, participants receive a detailed learning journal and signed copy of Greg Nathan's popular "Franchise Relationships Book of Tips".

Gain Powerful New Insights to Lead and Engage Franchisees

Learn how to:

  • Build trust and high levels of credibility with franchisees.
  • Constructively manage groups of emotional franchisees.
  • Attract and select great franchisee and avoid "duds".
  • Improve franchisee attendance at conferences and meetings.
  • Genuinely consult with franchisees without giving away your power.
  • Deliver useful support that delivers real value to franchisees.
  • Work with multi-unit, longer tenure and ESL franchisees.
  • Create high levels of brand passion and engagement with strategies.
  • Help franchisees drive sales and manage margin compression.
  • Gain objective, representative feedback from all franchisees.
  • Manage tough conversations and negotiate expectations.
  • Get franchisee buy-in to unpopular but important changes.

You will leave refocused and equipped with useful new tools and strategies to lead your franchise network to greater profitability and success.

Register Now

14 registrations $850 per person
Member of Franchise Operations Network $795 per person
Team 5+ $795 per person
Team 9+ $775 per person
Team 15+ $740 per person
All registration fees include GST.

Venue: Melbourne venue to be confirmed
Starting: 9:00 AM
Monday 30th April 2018
Ending: 5:00 PM
Tuesday 1st May 2018
Phone Enquiries: 07 3510 9000

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Upcoming Events

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Start Time: 4:00pm
Date: Thursday 22nd November 2018

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Date: Tuesday 27th November 2018

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