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NSW-ACT Afternoon Tea: Partnering with your Franchisees! 28/2/2018

Partnering with Your Franchisees
& Take Them on the Journey

- One Bus, One Direction; No Free Ride!

Take your franchise to the next level through understanding and managing the key drivers and influencers within your franchise business.

It takes a combination of great marketing and operations to ensure the strategy and vision for a franchise system is embraced by franchisees and effectively implemented across the network. Getting the message right between the franchisor and franchisees will ensure you maximise your campaign results and lead to more profitable outcomes.

Maintaining focus and direction throughout your business's brand and message will be the difference between your franchise's success. Understand what makes an award-winning brand in franchising and adopt some of the most valuable strategies and learnings available today.

Attend this session to hear award-winning franchise brands discuss how to:

  • Know and understand your market
  • Develop a sound marketing strategy and track its effectiveness
  • Get the best out of your marketing dollar and effort
  • Set franchise owners up for success
  • Manage a unified partnership / relationship
  • Understand how to drive accountability throughout your franchise operation
  • Ensure you have the right people in the right places - from franchisor support staff through to franchisees and their frontline staff
  • Be effective in marketing communication both externally and internally
  • Understand the benefits of online vs offline marketing
  • Adapt your entire franchise to change
  • Deliver national marketing in local market conditions
Event Details:


2:00pm to 4:00pm


Wednesday 28 February 2018


Moore Park Golf Club
Cnr. Anzac Pde. & Cleveland St,
Moore Park, Sydney, NSW


$60 Members, $90 Non-members

Parking: Complimentary parking is available onsite

Guest Panellists:

Christopher Mourd, Head of Franchise Network, McGrath Limited

Christopher returned to McGrath Limited in June 2017 as Head of Franchise Network, bringing with him extensive knowledge and experience in the real estate industry spanning 30 years.

Formerly Head of Real Estate for LJ Hooker, Christopher was responsible for over 500 offices nationally.

Prior to that he spent more than seven years at McGrath in various senior roles with both the franchise and company owned sales divisions, as well as being an accomplished auctioneer.

Christopher is a Director of the Real Estate Institute of Australia.

Simon Sproule, Global Marketing Manager, Fastway Couriers

Simon is a globally experienced marketing professional specialising in delivering results in franchise and retail markets.

Currently responsible for Fastway Marketing and Parcel Connect with Marketing experience in Yum Restaurants, Freedom Furniture and Lion Nathan, and spanning markets in Australia, New Zealand, UK and Japan.

Avril-Summer Cusack, Head of Marketing, Soul Origin

Avril has held a variety of marketing roles in a career spanning 20 years with major brands like DHL Worldwide Express, Civic Video, Muffin Break and Healthy Life Group.

In her previous role with The Cheesecake Shop, Avril worked closely with the Ehrenberg-Bass Institute for Marketing Science to implement a major shift in their marketing strategy.

Today, Avril is Head of Marketing for Soul Origin, an award-winning franchise brand and one of the fastest growing quick service restaurants in Australia.

Venue: Moore Park Golf Club
Venue Address: Cnr. Anzac Pde. & Cleveland St, Moore Park, Sydney, NSW
Starting: 2:00 PM
Wednesday 28th February 2018
Ending: 4:00 PM
Phone Enquiries: 1300 669 030

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