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VIC Forum: Big Data 15/6/2017

The Use of Big Data and Analytics to Drive More Effective Strategic Decisions

This interactive forum will provide an opportunity to discuss how franchisors and other organisations are using data and analytics to their strategic advantage.  This will be via sharing of real life experiences and examples across different industries. 

Many organisations / franchisors have a wealth of information available about their business or customers, and are not using it to its potential. 

It will also cover how 'Big Data' down to the most simple of datasets can assist companies with:

a) Making better location planning decisions, and
b) Understanding more about their customers or members so that they can be better marketed to for higher ROI and customer retention.

In addition there will be an opportunity to discuss the top analytic trends predicted for the year ahead, including the interaction between data, technology and strategic decision making.

This forum is complimentary and for FCA members only.  Light refreshments will be provided.


About the Facilitator:

Vanessa Wilmot, Director, Geotech Information Services

This forum is facilitated by Vanessa Wilmot, Director, Geotech Information Services.  Vanessa has over 17 years experience in research and consulting to organisations, from start up businesses through to major national and international brands.

Vanessa's expertise is in data and predictive analytics (including sales prediction modelling), and using this with mapping outputs to develop robust network plans for clients to drive more effective, and profitable, strategies. 

Vanessa also has a passion for 'Big Data', using data mining and analytical techniques to assist clients understand more about their customers or members, their spending patterns, and who is most likely to respond to various marketing activities.

Event Details:

Venue: Geotech Information Services
Venue Address: Level 1, 541 Blackburn Rd, Mount Waverley VIC 3149
Starting: 7:15 AM
Thursday 15th June 2017
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

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