Franchise Recruitment and Marketing for Franchisees
Franchisee recruitment has changed and most franchisors are not aware that the change has happened. We will discuss the process of marketing for franchisees and how digital platforms and social media has changed this forever.
It is now so easy for potential franchisees to research your business and assess if it is right for them prior to even calling you to make an enquiry. So what are you doing now to build relationships with your potential franchisees that haven't called you yet?
Once they have called you, how do you maximise your conversion rate, inspiring more people to join your franchise. Potential franchisees have never had so much choice when it comes to selecting a business. Why should they choose your franchise over the hundreds of others out there? What makes your business special and do you even know? Franchisee recruitment has changed; potential franchisees want to be inspired prior to joining your franchise system. This is what you now need to do to grow your network and we will give you some strategies on how to achieve this at this event.
This roundtable will be facilitated by Len Ferguson, Co-founder, Chairman & Director, Finn Franchise Brokers.
Time: 8.00am - 9.00am
Date: Thursday 11 August, 2016
Venue: 2/14 Wellington St,
Acadia Ridge, QLD, 4110
Cost: FREE to Members
About the Facilitator
Len Ferguson is a Co-Founder, Chairman and Director of The Finn Group, which owns well known franchise brands such as Finn Franchise Brokers and Finn Business Sales, Australia's largest Business Broking networks. The Finn Group also houses the Franchise Buyer Magazine, Finn Financial Planning and Finn Lending Solutions. As a well-respected company director and board member of multiple companies, Len's main message is to focus on building value within a business for it's shareholders and customers. Noting that if this is done well, profits usually look after themselves.
Len also holds to following accreditations;
Fellow, Australian Institute of Business Brokers 2004 (AIBB, National Committee Member 2013).
Certified Practising Business Brokers (CPBB 2010)
Member of the Franchise Council of Australia (FCA, since 2005)
Australian Franchise Broker of the Year 2012 (FFB)
Queensland Franchise Broker of the Year 2012 (FFB)
||2/14 Wellington St, Acadia Ridge, QLD
||Thursday 11th August 2016
||1300 669 030