Home About Us Membership Information Events Awards Media Education Representation Bookshop Partnership Contact Us

WA Breakfast 18/08/2015

On the Couch with Franchisors

This is a rare opportunity to hear from two east coast based Franchisors and meet the FCA Board including our speakers, FCA Chairman Warren Wilmot and FCA Director Ralph Edwards.

Hear CEO of 7-Eleven and Starbucks, Warren Wilmot, talk about how he deals with the challenges of operating two distinct brands that have some cross over - 7-Eleven's biggest seller is coffee.  What are the challenges of re-launching a brand in a market that you pulled out of only a few years previously?

Ralph Edwards knows a lot about retail sales having successfully owned, managed and grown a variety of retail businesses over the past 30 years.  He also knows a lot about selling a business, having sold his Bright Eyes business to Oakley in 2007, before buying it back in 2013.  He is also a Director of Lease1, Australia's leading Retail Shop Lease specialist, providing a unique tenant-only representation service to ensure retailers achieve the best commercial outcomes on their leases.
Don't miss this great opportunity to both hear from these speakers and mix with your peers.

Warren Wilmot, Chairman, FCA and CEO, 7-Eleven and Starbucks

Warren Wilmot is Chief Executive Officer of 7-Eleven Stores Pty Ltd and Starbucks Coffee Australia Pty Ltd.
He was appointed CEO of 7-Eleven Stores Pty Ltd in November 2002 and of Starbucks Coffee Australia in July 2014.

Warren's career highlights;

  • 21+ years at 7-Eleven, commencing as a District Manager in the field with franchisees. He progressed through various Operational roles, and briefly also was head of Marketing. In November 2002, Warren was appointed CEO for the organisation.
  • Prior to 7-Eleven, he spent 9 years with the Pizza Hut group, working his way up from Store Manager to Operations Manager for Vic and Tas, for the Jardine group.
  • Before Pizza Hut, Warren worked for various restaurant groups, among them developing a breakfast concept on the Gold Coast, working in Mt Isa, and in various Brisbane locations and, also spent about 4 years, after University working all around Australia and in the US, on farms, driving trucks, and picking fruit.

Warren holds a Bachelor of Science degree from Monash University, majoring in Medical Science. He is a member of the Board of Directors for the Franchise Council of Australia.  He is also a member of the Australian Institute of Company Directors, and a Fellow with the Australian Institute of Management.

Ralph Edwards, Director, Lease1 and Director, FCA

Ralph Edwards is a champion of small business. He has spent the last 25 years owning and operating a variety of businesses, all of which are still in operation today. Ralph's understanding of the challenges business owners face helps to guide the FCA Board.

For eight years Ralph owned and successfully managed Bright Eyes Sunglass Stores Australia. He took the existing business from 80 to 140 franchisees and in that time improved franchisee margins and profitability, making Bright Eyes one of Australia's largest sunglass retail networks.


Date: Tuesday 18 August 2015

Time: 7:00am - 9:00am

Venue:  Parmelia Hilton Perth, 14 Mill St, Perth WA 6000

Venue: Western Australia
Starting: 7:00 AM
Tuesday 18th August 2015
Ending: 9:00 AM
Phone Enquiries: 1300 669 030
Email Enquiries: daphne.kechagias@franchise.org.au

Latest News

He may have been told by his high school teachers that he was a lazy student and would never get anywhere, but Warren D'cruz of Auto Masters...
The Franchise Council of Australia has welcomed the Federal Government's appointment of a new adviser to resolve disputes under the Franchis...
The Franchise Council of Australia has welcomed the Federal Government's response to calls from business and lenders to act to underpin avai...

Upcoming Events

VIC/TAS Regional Awards 2019

Start Time: 6:00pm
Date: Wednesday 24th July 2019

WA: Best Practice Franchise Recruitment

Start Time: 10:30am
Date: Thursday 25th July 2019


About the FCA Board of Directors Hall of Fame Hall of Fame Eligibility Criteria



Promote your business Have a complaint?


About Membership Member Benefits How to Join FCA Member Standards



Advertise your business Sponsorship & Exhibition Testimonials Become an FCA Partner


FCA Representation Franchising Code of Conduct FCA International


Media and Communication

Franchise Review FCA Media ReleasesFranchising in the Media

Franchise Council of Australia

Postal Address

Level 19, 567 Collins Street

Melbourne VIC 3000

Phone: 1300 669 030

Fax: +61 3 9508 0899


Website Proudly Developed by:



Women in FranchisingFranchise AcademyFranchise Council of Australia