Home About Us Membership Information Events Awards Media Education Representation Bookshop Partnership Contact Us

VIC Breakfast 15/09/2015 POSTPONED

Do you face barriers when implementing digital marketing activities?

Join the VIC State Chapter on Tuesday 15 September for an informative breakfast hosted by Andrew Lane. 

In this session, Andrew will discuss the barriers franchise businesses often face with the adoption of digital marketing activities and how to overcome them. He will also provide practical examples and case studies from franchise brands which Traffika partners with. The content will cover:

  • Social media best practice and how to build an engaged community both nationally and locally, along with some of the tools to scale this efficiently.
  • The 3 P's of Content Marketing: Planning, Production and Promotion of high quality content
  • The search landscape (including local search and directories) and the importance of an optimised customer experience
  • The importance of reputation management through online review networks - and the pitfalls to avoid

Finally there will be an opportunity to ask Andrew any burning questions you may have around digital within your organisation.

Andrew Lane, Traffika

Andrew Lane is Chief Executive Officer at Traffika Australia, having been appointed in 2014 after successfully serving as our National Business Director.

Andrew possesses a remarkable skill set built over 15 years of retail, sales and marketing experience across Europe and Australia with three of the leading mobile telecommunications companies; ten of those years in digital across various eCommerce and Digital Marketing roles.

His knowledge and experience in leading teams globally paired with his proven track record of delivering multi-faceted digital strategies, has made Andrew the natural choice to lead Traffika Australia.

In addition to improving online advertising campaigns and optimising user experience, Andrew is also passionate about health, fitness and his two bengal cats.


Venue: Kooyong Lawn Tennis Club, Kooyong
Starting: 7:30 AM
Tuesday 15th September 2015
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

Latest News

The Franchise Council of Australia has welcomed the Federal Government's appointment of a new adviser to resolve disputes under the Franchis...
The Franchise Council of Australia has welcomed the Federal Government's response to calls from business and lenders to act to underpin avai...
The Franchise Council of Australia (FCA) recognised franchising's best in South Australia at the 2018 SA Excellence in Franchising Awards pr...

Upcoming Events

VIC/TAS Breakfast: Election Results - Impacts on the Franchising Sector and Small Business in Australia

Start Time: 7:00am
Date: Tuesday 28th May 2019

NSW Introduction to Franchising

Start Time: 9:00am
Date: Tuesday 28th May 2019

Women in FranchisingFranchise AcademyFranchise Council of Australia