Home About Us Membership Information Events Awards Media Education Representation Bookshop Partnership Contact Us

VIC Breakfast 15/09/2015 POSTPONED

Do you face barriers when implementing digital marketing activities?

Join the VIC State Chapter on Tuesday 15 September for an informative breakfast hosted by Andrew Lane. 

In this session, Andrew will discuss the barriers franchise businesses often face with the adoption of digital marketing activities and how to overcome them. He will also provide practical examples and case studies from franchise brands which Traffika partners with. The content will cover:

  • Social media best practice and how to build an engaged community both nationally and locally, along with some of the tools to scale this efficiently.
  • The 3 P's of Content Marketing: Planning, Production and Promotion of high quality content
  • The search landscape (including local search and directories) and the importance of an optimised customer experience
  • The importance of reputation management through online review networks - and the pitfalls to avoid

Finally there will be an opportunity to ask Andrew any burning questions you may have around digital within your organisation.

Andrew Lane, Traffika

Andrew Lane is Chief Executive Officer at Traffika Australia, having been appointed in 2014 after successfully serving as our National Business Director.

Andrew possesses a remarkable skill set built over 15 years of retail, sales and marketing experience across Europe and Australia with three of the leading mobile telecommunications companies; ten of those years in digital across various eCommerce and Digital Marketing roles.

His knowledge and experience in leading teams globally paired with his proven track record of delivering multi-faceted digital strategies, has made Andrew the natural choice to lead Traffika Australia.

In addition to improving online advertising campaigns and optimising user experience, Andrew is also passionate about health, fitness and his two bengal cats.

 

Venue: Kooyong Lawn Tennis Club, Kooyong
Starting: 7:30 AM
Tuesday 15th September 2015
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

Latest News

He may have been told by his high school teachers that he was a lazy student and would never get anywhere, but Warren D'cruz of Auto Masters...
The Franchise Council of Australia has welcomed the Federal Government's appointment of a new adviser to resolve disputes under the Franchis...
The Franchise Council of Australia has welcomed the Federal Government's response to calls from business and lenders to act to underpin avai...

Upcoming Events

VIC/TAS Regional Awards 2019

Start Time: 6:00pm
Date: Wednesday 24th July 2019

WA: Best Practice Franchise Recruitment

Start Time: 10:30am
Date: Thursday 25th July 2019

About

About the FCA Board of Directors Hall of Fame Hall of Fame Eligibility Criteria

 

Services

Promote your business Have a complaint?

Join

About Membership Member Benefits How to Join FCA Member Standards

 

Partnerships

Advertise your business Sponsorship & Exhibition Testimonials Become an FCA Partner

Learn

FCA Representation Franchising Code of Conduct FCA International

 

Media and Communication

Franchise Review FCA Media ReleasesFranchising in the Media

Franchise Council of Australia

Postal Address

Level 19, 567 Collins Street

Melbourne VIC 3000

Phone: 1300 669 030

Fax: +61 3 9508 0899

 

Website Proudly Developed by:

www.bloomtools.com

 

Women in FranchisingFranchise AcademyFranchise Council of Australia