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NSW WIF High Tea 06/03/2015

NSW Women in Franchising High Tea

Friday 6 March 2015

This event has sold out

International Women's day is a great time for women to gather and reflect on the achievements & events of the past year. Join us for High Tea on Friday 6th March at 2pm to spend a few hours in the company of like-minded women. This year we are celebrating Women and Social Media. We are fortunate to have Jack Smyth, a Strategist for Slingshot Group as a guest speaker to share his insight into the social media landscape. The event will be held at Moore Park Golf Club free parking available at venue.

Social media has given a platform, particularly to women, that goes beyond traditional marketing opportunities.  Joining Jack to discuss this point will be will be Nicole West, National Marketing Manager Nando's. Nicole was part of the marketing team behind the infamous Bowen Mango disappearance and she can take you through the strategy behind that marketing coo.

Natalie Brennan from Foodco will be facilitating the day. Our famous goodie bags are back with over $200 worth of freebies plus heaps of lucky door prize including

Quest- Nights' accommodation
Healthy Life Hamper
Napoleon Perdis make-up hamper $225 value
Lorna Jane- $200 Hamper
Huhtamaki picnic pack hamper

We will also have the team from Rejuvenators giving complimentary mini-massages.

A big thank you to all the sponsors providing all the great give-a-ways.

Keynote speaker - Jack Smyth, Strategist, Slinghot Group

Jack Smyth is a Strategist for Slingshot Group. He oversaw the growth of the group's social media offering after leaving law school. He has set records for Australian brand engagement records and managed over $2 million in Facebook media alone.

He is particularly proud of his Great Bake Sale and Daily Cup campaigns for Muffin Break. Today he manages the social team tasked with creating and sustaining brand communities for leading Australian brands like SPC Ardmona, Foodco, SunRice and international brands such as Universal Sony Home Entertainment.

His commentary on social media has been featured on ninemsn, news.com.au and Adnews.

Panel member - Nicole West, National Marketing Manager, Nando's 

Nicole West has had an impressive marketing career spanning over 15 years, with extensive experience in food retail. As National Marketing Manager at Nando's Australia, Nicole is responsible for building brand equity and driving sales through the execution of the marketing strategy as well as the effective management of ATL communications, partnerships and activities for the organisation.

Immediately before taking on the challenge at Nando's Australia in June 2012, Nicole worked at Foodco Group Pty Ltd, where she worked as part of a team on re-launching the Jamaica Blue contemporary cafe brand identity in Australia and New Zealand.

Prior to Foodco, Nicole worked for XYZ networks in a freelance role as a marketing project manager for Channel V and MAX TV. During her time working in the Marketing team for the music channels her key area of responsibility was to project manage and launch a campaign in partnership with Movie Extra Tropfest.

Before moving to Australia and whilst living in the UK Nicole worked in various roles as a marketing specialist for the Orchid Group over a period of eight years. The Orchid Group is a major leisure retailer with a portfolio of over 300 pubs, bars and restaurants.

Nicole studied at the London Metropolitan University and is originally from South Africa. She has now settled in Sydney, Australia.

Facilitator - Natalie Brennan, National Service and Support Manager, Foodco (Muffin Break and Jamaica Blue)

Educated originally as a teacher, Natalie spent the first 10 years of her career in Operational Training roles in Brisbane with multi-unit operations including Collins Foods (Sizzler), Power House Hotels (Hotels and Nightclubs) and the Billabong Group (Restaurant and Hotels). After gaining a Commerce degree as an adult student (majoring in Industrial Relations) her passion for Human Resource Management was further ignited. This gave her the opportunity for a role working for Spotless Foods in HR and Training for the 2000 Sydney Olympics where she led the training of more than 3000 catering staff who were employed for the 10 day event. After spending time in this role with Spotless on other major sporting events Natalie took up a position in 2001 as HR and Training Manager for the Foodco Group, franchisor for Muffin Break bakery cafes, Jamaica Blue cafes and DreamyDonuts stores.

Since that time Natalie has a number of key positions in the company including two years spent in the USA as Project Manager for a pilot Muffin Break store. She is currently the National Service and Support Manager. This senior role oversees a number of departments for all three Foodco concepts including Product Supply and Procurement, Product Development and Training. At 45, Natalie became the mother of her now twin two year old boys. She is desperately still trying to work out how to get work/life balance, but is happy to share her tips on being a fulltime worker and "geriatric" mother of multiples.

This event will be held at the Moore Park Golf Club, Cleveland Street, Moore Park, 2021.  




This event has sold out

Venue: New South Wales
Starting: 2:00 PM
Friday 6th March 2015
Ending: 4:00 PM
Phone Enquiries: 1300 669 030

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