Home About Us Membership Information Events Awards Media Education Representation Partnership Contact Us

VIC Forum 4/03/2015

Vic Forum 4 March, 2015
The Power of Unlocking Customer & Membership Data

Every organisation holds a wealth of information about their customers or members, which could be as simple as an address list, or include point of sale data and spending behaviours.  Organisations / franchisors have the ability to utilise this information to understand more about their customers, and have a strategic advantage in our constantly changing retail landscape.  By harnessing the power of customer data this can build brand loyalty, and ultimately deliver an increased Return on Investment (ROI) from various targeted marketing activities.

This forum will cover:

  • How the Retail Landscape is constantly changing including Key International Shopping Trends
  • Ways to identify who your Highest Value Customers are and where they are located
  • How 'Big Data' down to the most simple Customer Data can assist you understand more about your customers or members
  • How to identify which of your customers or members are more likely to respond to various marketing activities, leading to an increased ROI (specific case studies will be shown from different industries including fashion, homeware and sports industries).

Come prepared to share your experiences on how your organisation utilises customer or membership data in this interactive forum. 

The forum will be facilitated by Vanessa Wilmot, Director at Geotech Information Services.  Geotech Information Services specialise in the analysis and presentation of customer and market information in order to drive more effective (and profitable) strategies.  This includes using data mining techniques and 'Big Data' solutions to assist organisations understand more about their customers or members, to ultimately maximise ROI from various marketing activities.

Venue: Geotech Information Services
Level 1, 541 Blackburn Road, Mount Waverley VIC, 3149
Parking: Available on Lionel Road
Facilitator: Vanessa Wilmot, Geotech Information Services
Cost: Free of Charge to FCA Members only

Light Refreshments will be provided.

Venue: Geotech Information Services
Starting: 7:30 AM
Wednesday 4th March 2015
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

Latest News

The Franchise Council of Australia (FCA) has recognised franchising's best in South Australia at the 2019 SA Excellence in Franchising Award...
Franchising has been the common thread that has helped the high achieving small business owners recognised by the Franchise Council of Australia...
A belief in paving the way in business and focusing on creating a successful path for staff to achieve personal success is a shared theme among ...

Upcoming Events

QLD: Increasing Team Engagement & Productivity & Increase Profit

Start Time: 9:00am
Date: Wednesday 18th September 2019

VIC: Franchise Advisory Council – You’re Doing it Wrong!

Start Time: 8:30am
Date: Tuesday 24th September 2019


About the FCA Board of Directors Hall of Fame Hall of Fame Eligibility Criteria



Promote your business Have a complaint?


About Membership Member Benefits How to Join FCA Member Standards



Advertise your business Sponsorship & Exhibition Testimonials Become an FCA Partner


FCA Representation Franchising Code of Conduct FCA International


Media and Communication

Franchise Review FCA Media ReleasesFranchising in the Media

Franchise Council of Australia

Postal Address

Level 19, 567 Collins Street

Melbourne VIC 3000

Phone: 1300 669 030

Fax: +61 3 9508 0899


Website Proudly Developed by:



Women in FranchisingFranchise AcademyFranchise Council of Australia