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VIC Forum 10/04/2014

The Power of Unlocking Customer Data

Every organisation holds a wealth of information about their customers, typically via a CRM database or point of sale data.  By tapping into this information, businesses / franchisors have the ability to create a more personal customer experience which consumers now demand.  This in turn can build brand loyalty, and can ultimately deliver an increased Return on Investment (ROI) from various targeted marketing activities.

This forum will cover:

  • How Customer Expectations and the Retail Landscape are Changing
  • Ways to identify who your Highest Value Customers Are and where they are located
  • The role of ‘Big Data’ and Data Mining Solutions to assist businesses understand more about their customers (specific case studies will be shown)
  • Ideas for increasing the Customer Experience to build Brand Loyalty
  • How to identify customers that are more likely to lead to an increased ROI from various marketing activities
  • Discussion on the Pros and Cons of an Omni-Channel Approach for Marketing: In-store vs Online Channels

Come prepared to share your experiences on how your organisation utilises customer data in this interactive forum. 

The forum will be facilitated by Vanessa Wilmot, Director at Geotech Information Services.  Geotech Information Services specialise in the analysis and presentation of customer and market information in order to drive more effective (and profitable) strategies.  This includes using data mining techniques and ‘big data’ solutions to assist organisations understand more about their customers and their spending behaviour.

Date: Thursday 10th April 2014
Time: 7.30am – 9am
Venue: Geotech Information Services, Level 1, 541 Blackburn Road, Mount Waverley VIC, 3149
Parking: Available on Lionel Road
Facilitator: Vanessa Wilmot, Geotech Information Services
Cost: Free of Charge to FCA Members only

Light refreshments will be provided. 

Venue: Victoria
Starting: 7:30 AM
Thursday 10th April 2014
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

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