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VIC Breakfast 05/03/2013

International Trends In Franchising & Doing Business in China

The FCA invites you to a panel discussion on international trends affecting the franchising sector. Hear from our experts on what the largest global franchisors are doing to grow and prosper in challenging economic conditions.

There will also be a presentation by Lindy Chen on what is seen by many to be the biggest international trend at the moment: breaking in to China. Lindy will explain the phenomenon that is China; Chinese business etiquette; and what to avoid when dealing with the Chinese.

The panel will include:

Tracy Steinwand, Territory Manager at Subway Systems Australia
Tracy lead the team that saw SUBWAY® become one of the most sought after Franchise Opportunities in Australia.  The team opened 1000 restaurants in Australia and New Zealand in less than 10 years, and saw it surpass all other Quick Service Restaurant Chains in store count. In addition to her experience with SUBWAY® Tracy has worked with brands ranging from 25 to 1100 outlets and has a unique understanding of the business at different levels of development.


Jacinta Caithness, Senior Manager, PwC

Jacinta has over 15 years experience in the retail industry, and has worked with some of Australia's leading brands. Jacinta developed the franchise strategy and recruitment methodology for Boost Juice and Salsas at Retail Zoo, appointing over 160 franchisees within the domestic network over a 5 year period. Later, as CEO International and Board Member, she expanded the Boost business globally with the appointment of 18 Master Franchisees across 36 countries on 5 continents.

Lindy Chen, Founder and Managing Director of ChinaDirect Sourcing Services

Lindy formed ChinaDirect in 2005 to assist Australian companies see China not as a threat, but as their competitive advantage. As a world leading authority on doing business with China, Lindy has featured in numerous publications and has been a finalist in several prestigious national and international awards.


Facilitated by Bruce McFarlane, Partner at Hall & Wilcox, this practical and interactive session will be a great opportunity to ask your questions about what is happening outside of Australia in franchising, particularly in China, and how your business can benefit.

Venue: Kooyong Lawn Tennis Club, Kooyong
Phone Enquiries: 1300 669 030
VIC050313: VIC050313

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