Home About Us Membership Information Events Awards Media Education Representation Partnership Contact Us

VIC Roundtable 19/03/2013

The Gold Mine Laying Within Your Own Customer Data

Every organisation collects some information about their customers, however most do not take advantage of the value locked within.

During this Roundtable you will learn about the importance of customer data (CRM and point of sale data), and how it can be used to create a more personal customer experience.  This in turn builds loyalty, and ultimately delivers a higher ROI from various marketing activities.

This Roundtable will cover:

  • How to use customer data to your strategic advantage.
  • How to identify who your highest value customers are, and gain insight into what they look like and their spending patterns.
  • How to influence customer behaviour and spend by executing more relevant customer communications.
  • How to increase the customers’ experience to build brand loyalty, and target customers that are more likely to increase ROI.
  • The pros and cons of an omni-channel marketing approach: in-store vs. online channels.
  • Discussion and questions.

Come prepared to share your experiences and participate in this interactive Roundtable session, and to hear how others are utilising customer data to enhance the customers’ experience, and ultimately increase their ROI.

Light refreshments will be provided.

Facilitator: Vanessa Wilmot, Geotech Information Services

Venue: Geotech Information Services, Level 1, 541 Blackburn Rd, Mt Waverley 3149 (Parking available on Lionel Road)

Cost: Free of charge for members only.

Venue: Victoria
Phone Enquiries: 1300 669 030
VIC190313: VIC190313

Latest News

The Franchise Council of Australia (FCA) has recognised franchising's best in South Australia at the 2019 SA Excellence in Franchising Award...
Franchising has been the common thread that has helped the high achieving small business owners recognised by the Franchise Council of Australia...
A belief in paving the way in business and focusing on creating a successful path for staff to achieve personal success is a shared theme among ...

Upcoming Events

VIC: Franchise Advisory Council – You’re Doing it Wrong!

Start Time: 8:30am
Date: Tuesday 24th September 2019

VIC: Setting Up Your HR Audit

Start Time: 8:30am
Date: Tuesday 1st October 2019

About

About the FCA Board of Directors Hall of Fame Hall of Fame Eligibility Criteria

 

Services

Promote your business Have a complaint?

Join

About Membership Member Benefits How to Join FCA Member Standards

 

Partnerships

Advertise your business Sponsorship & Exhibition Testimonials Become an FCA Partner

Learn

FCA Representation Franchising Code of Conduct FCA International

 

Media and Communication

Franchise Review FCA Media ReleasesFranchising in the Media

Franchise Council of Australia

Postal Address

Level 19, 567 Collins Street

Melbourne VIC 3000

Phone: 1300 669 030

Fax: +61 3 9508 0899

 

Website Proudly Developed by:

www.bloomtools.com

 

Women in FranchisingFranchise AcademyFranchise Council of Australia