Home About Us Membership Information Events Awards Media Education Representation Bookshop Partnership Contact Us

NSW Roundtable 22/02/2013

Marketing and product considerations in multicultural Australia.

The Muslim community is one of the fastest growing in Australia, growing by almost 40% between the 2006 and 2011 census to over 470,000 people.   With the growth of other belief systems in Australia including Hinduism and Buddhism, the challenge for business today is the ability to offer product and/or service that fits the cultural and religious requirements of one of the world’s most multicultural nations.  This roundtable session is relevant for franchise systems in quick service restaurants and those with franchise locations in culturally diverse areas where the importance of local area marketing is prevalent.  We welcome an open discussion on what is an important and relevant topic for franchising.

National Marketing Manager, Peter Dable started with The Cheesecake Shop in March 2010 after working in various marketing positions for KFC, Red Bull and computer game developer Ubisoft.  As facilitator of this round table session, Peter looks forward to leading an open conversation among franchise peers about what we do, don’t and should be doing in regards to communicating to a multicultural audience in Australia.

Venue: RAMS Head Office, Level 7, 17 York Street, Sydney, 2000 (directly above Wynyard Train Station)
Facilitator: Peter Dable, National Marketing Manager, The Cheesecake Shop
Cost: Free of charge for members only


Venue: New South Wales
Phone Enquiries: 1300 669 030
NSW220213: NSW220213

Latest News

In a show of strength, the franchising industry was out in full force at the Sydney Franchising & Business Opportunities Expo last weekend a...
The Franchise Council of Australia (FCA) recognised franchising's best in New South Wales and the Australian Capital Territory at the Fastwa...
Statement from Bruce Billson, Executive Chairman, Franchise Council of Australia regarding calls from Michael Sherlock, joint-founder ...

Upcoming Events

QLD Breakfast: Positive Franchising - 22/03/2018

Start Time: 7:15am
Date: Thursday 22nd March 2018

QLD Effective Franchise Recruitment

Start Time: 10:00am
Date: Thursday 22nd March 2018

Women in FranchisingFranchise AcademyFranchise Council of Australia