Home About Us Membership Information Events Awards Media Education Representation Bookshop Partnership Contact Us

VIC Roundtable 25/09/12

Branding - All for one and one for all
 

The brand is what consumers recognise and what helps a product/service be distinguished from its competitors. In franchising with so many different stakeholders involved it is extremely important that every piece of marketing material used locally and nationally communicate the core brand values to ensure brand consistency is delivered.

Franchise chains have the potential of being the strongest players in the market place with franchisees providing wonderful insights on their local market and franchisors having the resources to scope how the product and brand are performing nationally.

The round table will cover:

  • The importance of building a strong brand (internally, locally & globally)
  • Who are your brand ambassadors
  • Identifying the needs of all stakeholders
  • Managing consistency

This round table will provide you with a range of ideas on how to better your marketing activities and ensure you are working with all related stakeholders to ensure brand consistency is being delivered across the board. It will be an interactive and valuable round table session where everyone is welcome to share their experiences and ideas on how to best drive brand consistency.

Facilitator: Gis Marven, Whirlwind Print
Venue: Holding Redlich Lawyers Level 8,  555 Bourke Street Melbourne VIC 3000
(Please use the temporary entrance from Church Street)

Venue: Victoria
Phone Enquiries: 1300 669 030
VIC250912:

VIC250912


Latest News

The Franchise Council of Australia (FCA) recognised franchising's best in South Australia at the 2018 SA Excellence in Franchising Awards pr...
The Franchise Council of Australia (FCA) recognised franchising's best in Victoria and Tasmania at the FCA 2018 Vic/Tas Excellence in Franchi...
The Franchise Council of Australia (FCA) recognised franchising's best in Western Australia at the FCA 2018 WA Excellence in Franchising Awa...

Upcoming Events

VIC: Franchise Advisory Council – You’re Doing it Wrong!

Start Time: 8:30am
Date: Tuesday 25th September 2018

VIC: Franchise Advisory Council – dead or alive in your system?

Start Time: 8:30am
Date: Tuesday 25th September 2018

Women in FranchisingFranchise AcademyFranchise Council of Australia