Home About Us Membership Information Events Awards Media Education Representation Bookshop Partnership Contact Us

VIC Roundtable 25/09/12

Branding - All for one and one for all

The brand is what consumers recognise and what helps a product/service be distinguished from its competitors. In franchising with so many different stakeholders involved it is extremely important that every piece of marketing material used locally and nationally communicate the core brand values to ensure brand consistency is delivered.

Franchise chains have the potential of being the strongest players in the market place with franchisees providing wonderful insights on their local market and franchisors having the resources to scope how the product and brand are performing nationally.

The round table will cover:

  • The importance of building a strong brand (internally, locally & globally)
  • Who are your brand ambassadors
  • Identifying the needs of all stakeholders
  • Managing consistency

This round table will provide you with a range of ideas on how to better your marketing activities and ensure you are working with all related stakeholders to ensure brand consistency is being delivered across the board. It will be an interactive and valuable round table session where everyone is welcome to share their experiences and ideas on how to best drive brand consistency.

Facilitator: Gis Marven, Whirlwind Print
Venue: Holding Redlich Lawyers Level 8,  555 Bourke Street Melbourne VIC 3000
(Please use the temporary entrance from Church Street)

Venue: Victoria
Phone Enquiries: 1300 669 030


Latest News

Statement from Mr Bruce Billson, Executive Chairman, Franchise Council of Australia The peak representative organisation of Australia's ...
In a show of strength, the franchising industry was out in full force at the Sydney Franchising & Business Opportunities Expo last weekend a...
The Franchise Council of Australia (FCA) recognised franchising's best in New South Wales and the Australian Capital Territory at the Fastwa...

Upcoming Events

WA Franchisor Dinner - 27/03/2018

Start Time: 7:00pm
Date: Tuesday 27th March 2018

VIC: Effective communication styles

Start Time: 8:30am
Date: Tuesday 3rd April 2018

Women in FranchisingFranchise AcademyFranchise Council of Australia