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QLD Breakfast 15/05/2012

Franchisee Recruitment

How does reaching critical mass affect your franchisee recruitment process?

What are the differences of recruiting franchisees prior to and post critical mass?

Join us for breakfast at Queensland Cricketers' Club and hear from a panel representing leading franchise systems who will share their strategies for successfully attracting, recruiting and retaining the right franchisees for their business.
Philip Ciniglio (Market Minds, Franchise Business Consultant) will facilitate a panel of leading franchise systems that cut across service and retail concepts and that are in both growth phases and post critical mass.

Philip will probe the panel and find the good, the bad and the ugly by asking questions such as:

  • How difficult is franchisee recruitment in the early years of growth?
  • Where did you get your leads from?
  • How heavy was your reliance upon receiving the initial franchise fee?
  • Did you find selling franchises was a dichotomy when trying to be selective for the right people?
  • How did you maximise your growth and minimise your risk?
  • How did you align potential franchisees' expectations in earnings, workload, support, compliance etc?
  • Do you use profiling software to help you determine the right franchisee?
  • What were the effects of recruitment as your brand became better known?
  • What are the key points to successful recruitment?


Joanne Taylor, National Franchise Manager, First Class Accounts

With nearly 14 years experience in Franchising, having worked with reputable brands such as Mortgage Choice and Aussie Home Loans, and currently with First Class Accounts, Joanne has a wealth of experience in the franchise recruitment and selection process, lead generation and marketing to attract the right prospects for franchisors.

Kenton Campbell, Founder and CEO, Zarraffa's Coffee

More than ten years after starting a business with his partner (now his wife and together have three sons) in an obscure Southport backstreet on the Gold Coast, this business has become an empire of over 50 stores across South East Queensland.
An American expatriate turned Aussie to the core Kenton is the founder and CEO of the thriving, iconic Gold Coast-based specialty coffee retailer, wholesaler, roaster and franchisor, Zarraffa’s Coffee. To all those who know him, Kenton radiates an irrepressible, passion that spreads across the entire company network of franchisees, staff and ‘Zarraffites’ (Zarraffa’s Coffee fanatics).

Gary Glen, Franchise Brand Manager, Red Rooster

Gary has spent the last nineteen years in management roles across well known franchise and family restaurant brands. The last seven of these have been as the Franchise Brand Manager for Red Rooster. In his current role, Gary oversees the recruitment and development of franchisees across Red Rooster’s 360 store Australian network.


Venue: Queensland Cricketers' Club
Phone Enquiries: 1300 669 030


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