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VIC Breakfast 21/02/2012

Priorities in tough times
Hall of Fame Breakfast Series

21 February 2012

Hall of Famers Diana Williams, Roger Wilson and Amos Bush have seen it all during their illustrious careers.  FCA Chairman and Hall of Famer Stephen Giles will put these experienced franchisors in the hot seat to provide insights into priorities for franchise systems during tough times:

  • keeping a positive outlook
  • how to best support franchisees
  • communicaton priorities
  • dealing with underperformers
  • driving sales and marketing
  • the importance of innovation
  • where can costs be cut?

It's not often that we have the privilege of having such high calibre franchising experience and knowledge available in a panel setting, which makes this breakfast an event not to be missed.

Panellists include:


Diana Williams

Founder of Fernwood Women's Health Clubs, Diana opened her first Fernwood club in 1989.  Using franchising as her preferred method of expansion, the group has now grown to 77 clubs nationally with over 80,000 members, more than 2,200 employees and master franchises in South Africa and New Zealand.   Regularly winning awards and listed in business journals as one of the fastest growing and leading fitness franchise systems, Diana was inducted into the Franchising Hall of Fame in 2007.


Roger Wilson OAM MAICD

Former Forty Winks Franchising General Manager, Roger Wilson, joined the group in January 1987 and over the ensuing 21 years, guided it from 17 stores in Victoria to over 90 stores Australia wide.
With more than 30 years experience in the franchise industry, Roger specialised in franchise recruitment and site selection during his tenure with Forty Winks.  A past President of the FCA Victorian Chapter, where he was also a committee member for nearly ten years, Roger was inducted into the Franchising Hall of Fame in 2006.


Amos Bush

Founder and former Chairman and Managing Director of Autobarn Pty Ltd, Amos Bush is widely recognised in both the franchise sector and automotive industry for helping the company become one of the Australia’s leading Automotive retail franchise systems. In 1998, Amos was inducted into the Australian Automotive Aftermarket Association (AAAA) Hall of Fame for his important contribution and innovative approach to the aftermarket sector of the automotive industry. With far reaching expertise, he has a passion for helping young entrepreneurs and small to medium business owners develop their skills and knowledge in order to develop a successful and profitable business. In recognition for his dedication and important contribution to the development of franchising in Australia, Amos was inducted in 2004, into the Franchising Council of Australia Hall of Fame.

Facilitated by:

Stephen Giles


A founding member of the Franchise Council of Australia, and inducted into the Franchising Hall of Fame in 2009, Stephen is in his third period as Chairman.  he has served on the national board of the Franchise Council since 1997, handling industry regulation and Government relations matters on behal fof the FCA. He is a partner with international legal firm Norton Rose, specialising in franchising, trade practices and commercial law.




Supplier Forum

In addition to the Hall of Fame panel above, the Victorian Chapter Supplier Sub-committee would like to extend an invitation to all supplier members to stay an extra 30 minutes after the breakfast to provide feedback on the FCA and what you as suppliers to the sector would like/need as FCA members.
Phil Blain, Julia Taylor and Spiro Vournazos want to hear your opinions so they can represent you effectively as a group to add value to your membership, and in turn add value back to the FCA and franchising generally.

The Supplier Forum will conclude at 9.30am.


Take advantage of this fantastic opportunity and book now. 
Seats are limited.

This breakfast will be held at
Kooyong Lawn Tennis Club
489 Glenferrie Road, Kooyong VIC



Venue: Kooyong Lawn Tennis Club, Kooyong
Phone Enquiries: 1300 669 030


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