Franchise Council of Australia

Certified Franchise Executive Program

The only internationally recognised professional accreditation program for franchise executives.

The mission of the CFE program is to enhance the professionalism of franchising by certifying the highest standards of quality training and education. This career development program offers exisiting and aspiring franchise professionals and entrepreneurs the opportunity to grow and reach a recognised standard of excellence within the local and international franchise community.

The CFE designation will be presented annually at the FCA’s National Franchise Convention to candidates who have completed all the CFE requirements.

In addition, candidates registered with the FCA who have completed their CFE requirements may also attend the IFA Annual Convention to be formally recognised during the IFA’s CFE Graduation ceremony.

CFE courses are available to FCA members online, at the FCA’s annual National Franchise Convention and by attending CFE approved courses/programs in both Australia and the US, eg at the IFA’s annual International Franchise Convention.

Who is eligible for the CFE?

Franchisors, franchisees, suppliers or educators actively engaged in franchising who have completed the necessary requirements of the program are eligible to receive the Certified Franchise Executive™ designation.

What is the enrolment process?

Interested individuals complete the CFE application form and return it to the Franchise Academy Education Manager.

When completing the application it is important to note that some credits for Participation and Education curriculum may be claimed in the application for a period of approximately one year prior to the date of enrolment. (See Prior Learning)

The application will be reviewed by the ICFE Coordinator who may request additional information if necessary and will confirm enrolment via the Franchise Academy Education Manager.

Click here to download and complete the application form.

What is required in the application form?

The application documents your professional and educational background, achievements, and franchising leadership experience.

Candidates need 3500 total CFE credits to complete and apply for the CFE designation.

The program is divided among three areas:

  • Experience (500)
  • Participation (500)
  • Education Core (2500) includes online & classroom components course work.

Note: If work experience credits total less than 500, additional credits to make up the difference must be earned from Participation and Education core credits.

How do I apply for enrolment?

Click here to download the application form. Forms must be submiited to the Franchise Academy Education Manager with photocopies of relevant academic certificates and your preferred method of payment (see form for details).

As a CFE applicant, you can earn up to 500 credits for your experience as a franchisor, franchisee or other professional including career/work experience and/or studies.

The ICFE Board does not ‘grandfather’ applicants with experience and formal professional qualifications.

The maximum amount of CFE credits allowed toward the total 3500 credits is 500 for experience. The balance of the 2500 education credits and 500 participation credits must be acquired through successful completion of CFE approved courses and by participating in approved FCA events and activities. (See Program Structure)

  • 15% of the total credits are based on experience
  • 15% from participation in FCA approved events and activities
  • 70% is based on earning education credits

The CFE™ is not a credential based entirely on experience. It is weighted heavily toward continuing education.

Once a CFE enrolment application has been approved, candidates have three years from the date of enrolment to complete the program.

Candidates will be notified when they are approaching the end of their three years. If a candidate wishes to continue working towards certification, re-enrolment will be required and an additional $275 inclusive of GST re-enrolment fee must be submitted.

Candidates progress through the program on an individual basis but in general most will complete the program within 1 ½ to 3 years.

Enrolment Costs

The enrolment fee is:

  1. $595 inclusive of GST for FCA members; and
  2. $990.00 inclusive of GST for non-members

The enrolment fee must be submitted at the time of application and will be processed once enrolment has been confirmed.

Note: CFE course fees are additional and established by CFE approved course providers.

CFE candidates build expertise and collect CFE program credits via ongoing CFE approved education programs. Candidates need at least 3,500 credits to apply for the CFE designation.

The CFE program is divided into three core areas:

  • Education (minimum 2,500 core credits)
  • Participation (maximum 500 credits)
  • Experience (maximum 500 credits)

1. Education

You will be required to earn at least 2,500 credits through participation in CFE endorsed education, training and workshops (including online).

Note: FCA approved education suppliers are required to make formal application via the Franchise Academy Education Manage to secure CFE endorsement and credits for their short courses and other education programs. Click here for more details.

2. Participation

All CFE candidates must earn 500 credits by taking part in events/activities approved by the FCA. These include:

Approved FCA Events CFE Participation
Credits
FCA Board member or special interest committee Chair of the FCA 100
FCA National Convention session attendance 200
FCA National Convention Legal Symposium attendance 50
FCA roundtables, breakfasts and other industry events 25
(per event or as otherwise specified by the FCA)
Participation in FCA Franchise Industry Forums 50
FCA events – key note speaker engagements where written paper or notes have been produced and vetted 100
FCA National Convention session panelist 50
Volunteer positions of FCA State Chapter President, FCA Director or head of special interest group, eg Chair of Women in Franchising Volunteer Committee 100
Other approved local and international franchising conventions, exhibitions and shows 50
(or as otherwise specified by the FCA)

3. Experience

Finally, you can earn up to 500 credits for your past work or training experiences – as a franchisor, franchisee, consultant, accountant, lawyer, supplier or academic in any area that involves working with or for a franchise company.

When is the CFE designation granted?

The CFE designation will be presented annually at the FCA’s National Franchise Convention to candidates who have met the CFE program requirements.

In addition, candidates registered with the FCA who have completed their CFE and attend the IFA Annual Convention, will also be recognised during the International Franchise Convention’s CFE Graduation ceremony.

How do candidates receive updates of their credits?

When a candidate completes a program, he/she should email a copy of any certificate received at the conclusion of the program and/or any other documentation certifying their attendance to the Franchise Academy Education Manager.

Credits status updates will be provided when candidates submit certificates of completion or attendance for any CFE approved courses or programs.

All CFE’s must renew their certification every three years from the date they are certified.

CFE’s must accumulate a total of 1200 credits during each three year renewal period to maintain their certification and can be accumulated as follows:

  1. Participation 500 credits (maximum)
  2. Education 400 credits by participating in Franchise Academy special sessions at the FCA National Franchise Conventions and CFE approved programs
  3. Experience – 300 credits (100 per year to max 300 credits)

CFE’s must keep a record of credits earned toward recertification and submit at time of recertification due date, along with renewal application and fee to the Franchise Aacademy Education Manager..

Note: If you do not confirm recertification by required deadline, you will lose your certification & designation as CFE. In order to recertify you must commence the CFE program from the beginning.

Recertification only requires you to remain active by attending FCA events, continue to work in the industry, and take at least one or two courses a year to secure 400 Education credits.

CFE candidates build program credits through participation in ongoing CFE approved programs including:

  • FCA conferences/events
  • Webinars & online courses
  • CFE approved courses, seminars & vocational education programs
  • FCA Legal Symposiums

Franchise Academy approved external education suppliers may apply to secure CFE credits for their specified courses.

Click here to download the application form and submit it to the Franchise Academy Education Manager along with all supporting documentation (refer form for more details).

Note:

  1. Course providers must include some form of testing or examination of students as supporting evidence that participating CFE candidates have comprehended the course content and achieved specified learning outcomes. Testing can be conducted using a variety of methods including multiple choice, quiz, essay or formal assessment/report by the course facilitator.
  2. Details of the course supplier’s approach to testing/examination must be included as supporting documentation to the application.
  3. Participating CFE candidates must be provided with formal written certification from the approved CFE education supplier confirming their attendance for the entire course and satisfactory completion of the requisite course program including test/examination results.
  4. CFE candidates will be required to supply evidence of their participation in CFE approved courses to support their claim for CFE credits.
  5. The Franchise Academy Education Manager will submit applications to the ICFE Board for approval on behalf of the supplier.
  6. The ICFE Board makes the final determination in regards to endorsing the supplier course including the total amount of CFE credits to be applied.
  7. Applications are only open to FCA supplier members.