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Bricks & Clicks Franchisor Forum

Program Description

A one day interactive Forum addressing the hot issues facing franchise networks as customers increasingly expect to purchase goods and services online, potentially creating channel conflict between franchisors and their franchisees. The Forum will use expert presentations, practical workshops and facilitated discussions to educate attendees on how to successfully incorporate digital and eCommerce strategies into their business models.

Who it is for

C-level franchisor executives responsible for Strategy Development, Digital Marketing, Operations, IT, Customer Service and Franchise Relationships. 

Expert Presenters

The following thought leaders will share global research, deep experience and useful insights on how to keep customers and franchisees happy in an omni-channel world.

  • Michael Schaper, Deputy Chair, ACCC responsible for enforcement of the Franchising Code of Conduct
  • Nick Rimmington, Senior Associate, Norton Rose Fulbright leading franchise attorneys
  • Brian Walker, media commentator and CEO, Retail Doctor Group leading specialists in consumer neuroscience and omni-channel retailing.
  • Matt Forman, digital mentor and Managing Director, Traffika leading specialists in digital marketing for franchise networks.
  • Graham McCorkill, award winning app designer and Director, Buzinga leading specialists in app development.
  • James Horne, author of "Add All to Cart" and Managing Director, Balance Internet leading specialists in eCommerce solutions for franchise networks.
  • Greg Nathan, psychologist and Founder, Franchise Relationships Institute leading specialists in change management and franchisee engagement.

Franchisor Case Studies

Senior franchisor executives will also share how digital and omni-channel strategies are being embraced across different industries to meet customer and franchisee needs.

  • Glynn Parry, Marketing Manager, JAX Tyres. How the innovative JAX Online strategy is delivering double digit sales growth every month and enabling JAX to lead the tyre market.
  • David Bell, Managing Director, Kwik Kopy. How Kwik Kopy has adapted to the digital world and built its own technology to increase sales and customer loyalty.
  • Bridget Blake, National Operations Manager, endota spa. Negotiating options for sharing online customer revenues when multiple stakeholders are involved.
  • Steve Keil, CEO, Laser Group. How Laser Group have integrated a range of productivity improvement applications to help their franchisees drive sales, improve satisfaction and work on their business
  • Dominic Panetta, Group Marketing Manager, Howards Storage World's innovative online membership strategy has generated a 30% increase in bsaket size and now represents almost 50% of sales revenues

Date, location and cost

7th June 2016

Melbourne: Encore St Kilda Beach, 10-18 Jacka Blvd, St Kilda

$595 per delegate 

Topics to be covered

  1. How to identify potential legal risks associated with the application of eCommerce under the new Franchising Code of Conduct.
  2. How to coordinate digital marketing and social media strategies into a franchising program.
  3. The key steps in developing and refining a successful omni-channel retail strategy.
  4. How apps are currently being used in different industries and the implications of this for franchise network.
  5. The key steps and considerations for developing a viable eCommerce site for a franchise network.
  6. The causes of franchisee fear in relation to eCommerce and how to prevent unnecessary conflict through effective change management and implementation strategies.
  7. Different methods for sharing online revenues between franchisees and franchisor, so everyone feels they are getting a fair deal.
  8. Methods for selecting the right technology and tools that will deliver the right results for an online strategy, including how to make technology decisions about DIY, licensing off-the-shelf solutions or using blended approaches.
  9. The different strategies for sharing risk and investment in technology between franchisor and franchisees.
  10. How to use the principles of Big Data to identify customer buying patterns and grow sales.
  11. How to create a seamless customer experience that blends technology with responsive customer service.
  12. The psychology of how to get franchisee buy-in and commitment to new technology and new initiatives related to eCommerce and omni-channel.

CFE Education Points

CFE candidates attending this program will earn 400 CFE education credits

Organisers

Organised by the Franchise Relationships Institute, leaders in delivering focused, quality events that address important issues in franchising.

To find out more and to register click here.

 

 

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