Franchise Council of Australia

International Franchisor of the Year

Application Fee: $499.00

Information for participating franchise systems

Award Definition

This award is for excellence in franchising practice in Australia by a brand first established in another country.

Eligibility

This award is for excellence in franchising practice by an established franchise system that meets the following conditions:

  • The franchisor began operations in Australia due to expansion from another country.
  • The franchisor has been franchising outside Australia for the last five years.
  • The franchisor has been franchising in Australia for at least two years.

Entries must pertain to a single brand. Multi-brand franchisors are eligible to enter, but must declare which brand is being entered. All material, information and achievements must pertain solely to that brand and its operations within Australia, except where stated.

Benefits of participating in this award

  • Provides a framework to conduct a thorough review of your business against industry best practice.
  • Helps identify specific things your business is doing well.
  • Stimulates new ideas and opportunities to improve your business.
  • Enables your management team to review how it is performing.
  • Merit awards will provide opportunities for recognition of your business in areas it does particularly well.
  • Represents enormous marketing opportunities and promote your business to prospective franchisees.
  • Previous winners have reported positive growth in revenues to their network – good calibre franchisees are attracted to good calibre franchise systems.
  • Builds pride in your network and helps you attract high calibre staff to your brand.

Award Process

  1. Review the assessment criteria below to confirm that you are willing to respond to detailed questions in these areas.
  2. In 2020, National Awards submissions will open Monday, 30 March. Click here to view the opening and closing dates for awards.
  3. Click the link below to register for the online Awards portal and pay the application fee. Your application fee goes toward covering the administration, marketing and assessment costs associated with the Awards.
  4. You will be sent a link to complete your online submission(s) containing a number of specific questions based on the areas of assessment below. No late submissions will be accepted.
  5. All submissions will be assessed by judges using predefined criteria to create a short-list of finalists. You will be kept informed of the status of your submission.
  6. The winner of International Franchisor of the Year, and merit award winners, will be announced at the 2020 FCA Gala Awards Dinner which forms part of the FCA National Franchise Convention.

If you experience any technical issues, please email the awards team at: awards@franchise.org.au

Areas to be assessed

Planning
Weight: 35%
Word Limit: 1,200
This area measures the planning processes your company uses to identify and address key strategic issues likely to impact on the performance of your franchise network within Australia.
Franchisor leadership, support and satisfaction
Weight: 30%
Word Limit: 1,200
The capability of the franchisor team to lead the franchise network and the resulting levels of satisfaction.
Financial franchisor performance
Weight: 15%
Word Limit: 600
This area measures the ability of the franchisor business to meet its current and future financial commitments. You may be asked to provide supporting documentation.
Financial performance of franchisees
Weight: 10%
Word Limit: 400
This area measures how the franchisor monitors and responds to the financial performance of franchisees. You may be asked to provide supporting documentation.
Citizenship
Weight: 10%
Word Limit: 400
The company’s involvement with and contribution to industry associations and the community.

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