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World-leading franchise accreditation process to be introduced in Australia

Written on the 26 November 2012

The Franchise Council of Australia, in association with the American-based Institute of Certified Franchise Executives (ICFE) is proud to launch the Certified Franchise Executive (CFE) program to its members.

The CFE program is the only internationally recognised professional accreditation program for franchise executives and is known and respected by franchise leaders around the world.

The mission of the ICFE is to enhance professional standards in franchising by certifying the highest standards of quality training and education. The CFE offers existing and aspiring franchising professionals and franchise entrepreneurs the opportunity to grow professionally and reach a recognised standard of excellence within the local and international franchising community.

"We are truly excited about partnering with the Franchise Council of Australia to deliver high-quality education for franchise executives in Australia through the Certified Franchise Executive (CFE) program,” said IFA President and CEO Steve Caldeira, CFE.

“Franchising is steadily-growing from a global perspective, and increasingly, franchise executives from around the world are benefiting from IFA’s education and professional development programs.”

The program is used in North America, Europe and Asia. Its structure has been customised for Australian candidates and will include core education units from FCA/Franchise Academy suppliers, along with international online curriculum units, and credit for sector experience and participation.

ICFE Board Chairman Mark Liston, CFE is delighted to be working closely with FCA members to launch the program in Australia.

“One of the great values of being a CFE is the ability to network and exchange knowledge with other franchise executives.  Through our partnership with the Franchise Council of Australia we are expanding the network of franchising professionals around the world,” Mr Liston said.

FCA Chairman Michael Paul of Pack & Send said the already vibrant Australian franchising sector can only benefit from a stronger focus in the education space.

“This is a great opportunity to enhance what are already high standards in franchising and is a fit with the FCA mantra of constantly looking for ways to improve business performance. We see education as a critical element in lifting standards across the board,” Mr Paul said.

FCA Deputy Chair, Stephen Giles of Norton Rose believes the program is a must for franchisors, franchisees and suppliers.

“To me, it’s an absolutely essential plank in any advisor’s platform for quality service delivery to franchise businesses.

“I’ve seen this program from the franchisor and supplier perspective and I know it’s the best program we could bring into the Australian market,” Mr Giles said.

Australian candidates will also be recognised for prior learning, experience and participation within the franchising sector on commencement of the program.

This joint venture will allow those in the Australian franchise sector the ability to distinguish themselves as recognised professionals using the CFE post nominal title following designation.

The CFE designation will be presented annually at the FCA’s National Franchise Convention to candidates who have completed all the requirements and been approved by the ICFE Board of Governors.

Australian CFE designates will also have the opportunity to be recognised at the IFA Annual Convention during the CFE graduation program.

For more information on the CFE program, including approved courses, events and application information, click here.

For all inquiries please contact Franchise Academy Education Manager, Simon Heggen.


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