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Squeezing the most out of innovation

Written on the 19 February 2013

By Negar Salek
The Australian Financial Review

Janine Allis brought a fruit juice and smoothie revolution to Australia nearly 13 years ago and in that short time she has grown Boost Juice into one of the country’s most recognised and successful franchises.

Today, the lime green stands she co-founded add a vibrant presence to most shopping centres and airports nationally, and increasingly internationally, with 240 outlets across 14 countries.

Allis says when she is confronted by something new; she is driven by an entrepreneurial instinct which leads her to question how it will affect her business. She takes a similar approach to technology.

When she becomes aware of new tools or devices, she says, she takes the time to “logically work through it”, to understand its purpose and question how it could add efficiency to her schedule.

Efficiency is a big thing for the entrepreneur and mother of four.

“In the early days of email, everyone had it for business but they weren’t using it as a tool for marketing,” she says.
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