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Hotel franchising conference announced

Written on the 22 April 2013

An event about being in the accommodation business for yourself, not by yourself

"In the USA more than 70% of all hotels are chain affiliated and less than 30% are independent. Elsewhere in the world these percentages are reversed. If you currently operate one of those hotels without a brand affiliation you should probably consider a hotel franchise sometime in the near future. In today's competitive  and global hotel market, bieng part of a group of hotels that share a recognised brand ... might mean the difference between financial success and failure."

Stephen Rushmore
President & Founder, HVS International

The first ever conference in the region covering the rapidly growing accommodation franchise sector will be held in Sydney on 23 July 2013. Hotel Franchise World Australia New Zealand will bring together senior executives in the accommodation, real estate and property development industries to hear, learn from and network with franchise and accommodation industry professionals experienced in this form of property ownership and management.

Franchising is a global phenomenon and in the USA alone has become a $2 trillion industry. In Australia sales by franchised businesses exceed $130 billion. Whilst the lodging sector presently accounts for only a small amount of those sums, as in the USA the franchising of hotels, resorts and serviced apartments in this region is on the rise and is becoming an important vehicle for the future growth of the accommodation sector.

Commenting on the new event, its founder, Horwath HTL Australia CEO Mr John Smith said “Franchising is a globally proven means of entry into the lodging sector and provides a way of accessing not only a quality hotel brand, but also industry expertise, essential systems and other support from the chosen hotel company franchisor”.

Trent Fraser, Chief Executive Officer of Choice Hotels Australasia, said “hotel franchising enables hotel owners to have greater control and input over the day to day operation and management of their business and with more than 6,200 franchised hotels and almost 500,000 rooms in over 30 countries, Choice Hotels’ success is proof alone of the virtues of hotel franchising”

Paul Constantinou Chairman of Quest Serviced Apartments added “owning a business is tough but I think franchising takes away some of the risks. It sets disciplines in place and it assists people in driving their business knowing that there’s someone there guiding them through the processes”

Simon McGrath, Chief Operating Officer of Accor Pacific, added “franchising is becoming more relevant in the market however it requires a strong international brand, loyalty and comprehensive distribution systems to deliver results for franchisees."

Hotel Franchise World will review the state of hotel franchising in Australia and New Zealand and its prospects, as well as the key issues for consideration by hotel franchisors, franchisees and lenders. It will deliver insight, ideas and networking through a focused and innovative event program and a quality speaker roster, including the viewpoints of both franchisors and franchisees, as well as industry experts and advisors. Insight will also include the findings from the first ever survey in the region of the franchised accommodation sector. The Franchise Council of Australia is a Supporter of the event.

Hotel Franchise World is a pre-event to HotelsWorld Australia New Zealand, the region’s leading event for accommodation industry CEO’s and other senior executives involved in the ownership, management and development of hotels, resorts and serviced apartments. Both events are being created, and will be hosted by, leading industry advisers, Horwath HTL Australia and Ashurst.

HotelWorld Australia New Zealand and Hotel Franchise World are part of Hotels Megameet 2013, which comprises five colocated and linked industry events to be held over 3 days in Sydney and which also include the Tourism Accommodation Association (NSW) Awards of Excellence, the IT based Ted’s Conference and Future Leaders Forum, an event showcasing and focused on emerging young industry executives. Over 80 speakers, supported by 50 Sponsors, Exhibitors and Supporters are expected to welcome over 1,000 delegates at the five events.

For further information or to register, visit www.hotelsworld.com.au or contact Mr John Smith, CEO of Horwath HTL Australia on (61) 418 447 222 or jsmith@horwathhtl.com.au

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