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FCA partners with Tiger Pistol

Written on the 18 September 2015

Press release

Franchise Council of Australia and Tiger Pistol announce partnership


Social media technology business Tiger Pistol today announced its alliance with the Franchise Council of Australia (FCA), the peak body for the franchise sector in Australia.

Under the agreement, the FCA has selected Tiger Pistol as the preferred provider of social media marketing services for its franchise members across Australia. As a result, FCA members will have the opportunity to work with an industry leader to develop and implement data driven social media strategies across a variety of platforms.

Troy Townsend, Co-Founder and Chief Client Officer of Tiger Pistol says; "Partnering with FCA was a natural fit for our business. With a unique understanding of both Enterprise and SMB clients, Tiger Pistol provides a strategic approach to franchise social media marketing. Gone are the days where we put all of our marketing dollars into TV and hope the one ad resonates with our audiences; Tiger Pistol works with franchises to generate a strategy from a national level that is segmented down to target individuals at a franchise level."

"Franchisors now have a unique opportunity to leverage the digital space from an overarching corporate level through to a localised franchise level. Social media marketing allows brands to connect with the audience with segmented and targeted messaging to be relevant, relatable, and engaging to the individual, rather than pushing out content to the masses. This results in increased conversion, brand recall, and loyalty at a franchisee level," Troy says.

Commenting on the partnership, FCA General Manager Kym De Britt says; "Social media is now an important marketing platform for businesses, including, of course, franchises. Tiger Pistol's social media expertise and vast understanding of both enterprise and small to medium businesses makes this a seamless partnership. We are pleased to provide our franchise community with access to Tiger Pistol's social media marketing solutions."

Tiger Pistol combine proprietary technology, scalable processes and years of expertise to deliver measurable results from Social Media.  Tiger Pistol's commitment to quality gets proven results and generates effective ROI for business.

Tiger Pistol is a Facebook Marketing Partner.

To find out more about Tiger Pistol, visit www.tigerpistol.com

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