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Site Selection

Understand the data available to make better site decisions.

Half-day workshop (8.30am 12.30pm)

Earn 50 education credits if enrolled in CFE program.

Course Overview

Many businesses live or die based on whether their retail sites are cost effective in the way they generate sales compared to what they cost the organisation. If a network has made poor site selection choices, it erodes outlet viability and breeds unhappy franchisees.

In turn, franchisors can suffer reduced royalty income, missed opportunities for additional franchises, increased customer complaints, market share lost to competitors and, worst of all, a network of dissatisfied franchisees.

This workshop helps franchisors understand the information and data available to assist site decisions, and how to use that information to develop an appropriate Site Selection process for the network.

This workshop also includes a series of group exercises (based on real sites and data) to experience the issues a Network Development Executive faces on a regular basis.

Finally, this workshop enables franchisors to develop or refine a strategic network plan to develop its property assets (which can determine the success or failure of a brand over the long term).

Learning Objectives:

Overview of the Site Selection process, including:       

  • Understanding what data is available, and how to access and analyse it;
  • Impulse vs Destination Understanding your business drivers;
  • Site Selection criteria for different types of businesses;
  • What is the most suitable method of site analysis for your specific business.

Workshop outline:

Group Discussion of the Site Selection problem

Impulse vs Destination

Understanding the Drivers of the business       

  • Gut feeling or SWAG approach
  • Statistical Analysis

Data available for undertaking analysis

  • Census and Business count data
  • Mapping options
  • Generators of business
  • Physical surveys of existing locations
  • Traffic Counts and Estimates
  • Shopping Centre Data
  • GLAR, MAT, Pedestrian counts
  • Household Expenditure Survey

Methods of Analysis

  • SWAG approach
  • Low level check chart
  • High level statistical analysis
  • Very high level incl. artificial intelligence

Strategic Network Planning

  • Looking 5 years ahead, where should we be seeking new locations based on facts and data
  • When has a location reached its "Use-by date"

Who should attend:

The workshop is essential training and reinforcement for:

  • Network Development Managers
  • Franchise Development Managers
  • Property Administration staff
  • Field staff with recruitment and development responsibilities
  • CEO's and senior management
  • And all people involved in making property decisions for a network.

Seminar Presenter
Peter Buckingham Managing Director, Spectrum Analysis

Peter co-founded Spectrum Analysis in the mid '90's following twenty years experience in the oil industry, in a multitude of roles. These included various levels of management and specialised work in Strategic Planning and Network Development.

Working in Caltex Australia Ltd., his experiences included Manager of Western Australia, Country Sales Manager in three states, and Property Manager for Victoria. Peter has international experience working in the design and implementation of the sales prediction modelling for Caltex International, now used also by Chevron and Texaco internationally.

Peter is an active, hands-on specialist in site selection whose services are used by many leading franchise brands.

Cost

Single Registration: $245.00
Multiple registrations from the same organisation: $215.00

Click here to register.

2016 Scheduled Dates

Brisbane 18 October -
Sydney 13 April -
Melbourne 20 April 20 October

 

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