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Improving Franchise Advisory Councils

How to increase the effectiveness of Franchise Advisory Councils

1/2-day seminar (9am-1pm)

Earn 50 education credits if enrolled in CFE program.

Course Overview

Franchise Advisory Council's (FAC's) are a representative committee of franchisees which act as an interface between franchisees and franchisors on tactical and strategic issues. They can provide significant benefits to both groups when established and run correctly, and help build competitive advantage for a brand by fostering a culture of engagement and innovation.

FAC's that are focussed and operated correctly are an asset to a franchise network. However, FAC's that are poorly structured and managed can quickly lose their way and lose credibility with both franchisees and franchisor management.

This workshop provides a unique opportunity for mature systems to learn how to reinvigorate their Franchise Advisory Council's, and will provide developing systems key pointers on how to establish an effective FAC.

Learning objectives

  • Understand the role and importance of Franchise Advisory Councils
  • How FAC's influence organisational perception and performance
  • Structural considerations when establishing FAC's
  • Common rules of engagement for FAC's
  • Meeting frequency, management and measuring outcomes

Who should attend?

This workshop is suited to all franchisor and franchisee personnel who are involved in the formation or operation of a Franchise Advisory Council, including:

  • CEO's, managing directors, franchise, operations and marketing managers
  • FAC chairperson
  • FAC franchisor and franchisee representatives
  • Master franchisees


Participants who register for this workshop are also recommended to attend the Organise a Franchise Conference workshop as well.

This course is supplied by the Franchise Advisory Centre.

Workshop Outline

  • Why have a Franchise Advisory Council?
  • Who should take the initiative?
  • Who should be involved?
  • What does it cost and who pays?
  • Relaunching an FAC after a previous failure
  • Developing a Charter for your FAC
  • Common Charter provisions and challenges
  • Appointing and electing representatives
  • Other franchisee committees or FAC subcommittees
  • Methods of meeting (teleconference, web, in-person, etc)
  • Determining meeting frequency and duration
  • Creating an agenda
  • Meeting procedure and protocols
  • Keeping to the agenda
  • Dealing with non-negotiable issues
  • Personal agendas and undisclosed issues
  • Minute-taking and distribution
  • Managing meeting outcomes
  • Resolutions between meetings
  • Recognition of FAC contributors

Seminar Presenter:
Jason Gehrke, Director, Franchise Advisory Centre

With more than 18 years experience at franchisee, franchisor and advisor level, and a Masters in Business Administration, Jason has a comprehensive and practical knowledge of franchising.

He is a past CEO of a Franchisor of the Year winner, and has also been awarded by the Franchise Council of Australia (FCA) for his Contribution to Franchising. Jason is a longstanding FCA committee member, is a member of the Australian Competition and Consumer Commission's (ACCC) Franchise Consultative Panel, and is the publisher of Franchise News & Events, a fortnightly news bulletin for the franchise sector.


$245 per person - single registration

$215 per person - multiple registrations booked and paid together

2016 Scheduled Dates

Click here to register.

Brisbane 7 September
Sydney 16 September
Melbourne 14 September


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