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Hall of Fame

The Australian Franchise Hall of Fame honours the sector's legends.

When the FCA's Hall of Fame was created in 2003, the selection panel searched back to the origins of franchising in Australia and by meticulous process of elimination identified the ground-breakers, influencers, quiet achievers, selfless contributors and outstanding performers who endured the trials and built the foundations of the sector's success.

Now, it is members of the Hall of Fame themselves who invite new entrants (and who better to do so). The sole criterion is an outstanding contribution to franchising - whether as franchisor, franchisee, academic, consultant, politician, financier, bureaucrat - whomever.

Each year, nominations are called for the Hall's consideration, with new inductees (if any) announced at the subsequent Chairman's Dinner that is held prior to the National Franchise Convention.

Click here to read Hall of Fame Eligibility Criteria

Accessing the member profiles provided in this field is a journey that puts faces to the history of franchising in Australia.

We salute the Franchising Heroes.

Hall of Fame Inductees

2011 Inductee

2010 Inductee

2009 Inductee

2008 Inductee

2007 Inductee

2006 Inductee

2004 Inductees

2003 Inductees

Noel Carroll
Co-Founder
Michel's Patisserie

Noel Carroll co-founded the Michel’s Patisserie Franchise chain with his good mate Noel Roberts in 1998 and in the next 20 years built in into the largest specialist patisserie chain in the world with 400 franchisees throughout Australia, New Zealand and China.

The home grown franchise system utilizes a dedicated custom designed bakery and coffee roasting facilities in each region to deliver 300 varieties of cakes, slices, pastries, pies and coffee, fresh baked into each store 7 days per week.

Michel’s Patisserie has been awarded the FCA Overall Franchise System of the year an unprecedented three times (1999, 2000, 2003) and is highly recognised for it’s branding, marketing and training.

Noel has served on the NSW Chapter of the FCA from 1999 to 2003 and the National Board from 2004 to 2007.


John Brown
Director
Browns Lane Pty

Over the last 30 years John Brown has dedicated himself to direct and effective involvement in the franchising industry. He has worked at all possible levels of franchise management and across numerous kinds of businesses.

During this time he has shown himself to be an incredibly passionate advocate of franchising by actively participating in and driving businesses to success. His involvement has been an active and positive one for the entire industry as easily evidenced by his continuous efforts to introduce new initiatives, to pioneer new franchising concepts, to contribute to the Franchise Council of Australia, and to push and encourage his fellow franchisees and clients to succeed through franchising.

John has been a franchisee (both single site and multi site). He has been a Franchisor (of more than one system). He has been a Franchise Consultant. He has been an FCA State Committee member and an FCA State President and an FCA Board Member. He has gone far beyond the ordinary expectations of a group member.

John has made efforts and taken risks for the betterment of Franchising that others wouldn’t. His pioneer work in Expense Reduction Analysts is a good example of how he could take a business model and develop a successful Franchise system after extensive trialling and testing. A number of times he has personally put his money on the table, said, “I can make this work,” and been true to his promise.

While working to involve as many people as possible in various franchises, John had no problem rejecting clients if he felt they would do the wrong thing by the industry or if they weren’t honestly going to contribute and become an asset to the overall picture.

With a firm hand and a vision for achievement through franchising, he has guided his clients to success – that success being above normal when considering the various franchise systems he had a direct impact on.


Stephen Giles
Partner
Deacons/Norton Rose

Stephen Giles is a partner with Deacons/Norton Rose. He has been a member of the Franchise Council of Australia almost since its inception, was founding secretary and is a former President of the Victorian Chapter, served as chairman of the FCA in 1998 and from 2000 - 2007, and has been a national director of the FCA since 1997, handling the portfolio of Industry Regulation and Government Relations. He has been officially recognized for Outstanding Contribution to Franchising three times nationally and twice in Victoria by the Franchise Council of Australia, and currently serves as Chair of FCA Ethics Committee and Chair of FCA Legal Committee. He has represented the FCA in negotiations with the Australian Government on the regulatory framework for the sector over the past 12 years, preparing the numerous industry submissions on regulatory matters. He also championed the FCA's involvement in the successful High Court appeal in Ketchell’s case.

In his time as FCA Chairman FCA membership numbers and participation rates more than doubled, the influence of the FCA in Government was substantially enhanced, formal franchise education programs were developed and launched and a number of initiatives were introduced to enhance the quality of Australian franchising. He assisted the FCA to transition from a trade association focused primarily on networking to a financially sound and strategically focused industry body with a broad membership base and effective professional management.

Professionally he is a leader in his field. A partner with national law firm Deacons/Norton Rose specializing in franchising, trade practices and commercial transactions he is listed in Legal Profiles and The International Who's Who of Franchising Lawyers as Australia's leading franchising lawyer, and he heads the Deacons Franchising Group, which is described by Legal Profiles as "Australia's premier national franchising group".

Stephen is prolific author and has spoken in Australia, the US, the UK, Taiwan, Korea, Thailand, Hong Kong, Singapore, New Zealand and China on franchise and distribution strategy, franchising best practice, franchising and trade practices regulation, international trade and legal compliance. He is co-author of the authoritative text Franchising Law & Practice, and a range of other publications including Expanding Internationally - A Guide for Australian Franchise Systems; How to Franchise Your Business; The Franchisor's Manual; Compiling a Franchise Operations Manual; and The GST and Franchising. Stephen is co-chairman of LAWASIA's Franchising Committee, and a member of the American Bar Association International Franchising Committee, the International Franchise Association Supplier Forum and the International Bar Association Franchising Committee. He is primary legal advisor to the Franchise Council of Australia and has also advised the World Franchise Council and the Asia Pacific Franchise Confederation.

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