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VIC Breakfast 13/04/16

International Expansion

Thinking of exporting a franchise brand overseas - What does it take to succeed?

This breakfast will feature an outstanding panel of speakers from franchise brands who have all successfully expanded their operations overseas.

Our panel of experts will share their experiences and the challenges of entering new markets;

  1. What's ripe for franchising overseas?
  2. How do you 'stress' test if you have the right business to export?
  3. Should you go it alone or with a local partner?
  4. What could go wrong?
  5. How are you going to fund the expansion and what do you need to generate cash flow?
  6. Who do you need on your team of experts?

The panel will be moderated by Bruce McFarlane, Partner, Hall & Wilcox, who brings his extensive experience working with franchisors to this session.

Time: 7.00am - 9.00am
Date: Wednesday 13 April, 2016
Venue: Riversdale Golf Club,
             200-280 Huntingdale Road (Cnr. Huntingdale Road & High St Road),
             Mount Waverley, VIC
Tickets: $64.50 for Members, $84.50 for Non-Members
              Registration includes a hot breakfast.
Parking: Complimentary parking is available onsite

About the Panellists:

Darren Wallis, CEO/Managing Director, GJ Gardner Homes

Darren Wallis is a successful entrepreneur, business leader and international franchising expert, known and respected for his ability to transform small businesses into profitable global companies. 

Since taking the top job at international homebuilding franchise, G.J. Gardner Homes in 2000, Darren has spearheaded its growth and expansion in Australia, New Zealand and the United States. In the last financial year alone, his company has sold more than 4000 homes, achieving more than one billion dollars in sales.

As a visionary, innovator and leader in the franchising industry, Darren is continuously building his business portfolio.  Darren's demonstrated success in franchising, corporate strategy and leadership has seen him build a long list of accolades. He was finalist for the CEO Magazine's Construction Executive of the Year in 2012 and 2014 and listed in CPA's 40 Under 40 Young Business Leaders in 2012.  G.J. Gardner Homes was also awarded the Franchise Council of Australia's Excellence in International Franchising Award in 2013.

Olivia Elsley, Global Business Development Manager, Retail Zoo

Olivia is a dynamic executive who manages both the international division of Boost Juice, one of Australia's most successful global retail exports, and is responsible for Retail Zoo's Franchise and Business Development divisions. Her diverse background of contracts, commercial, administration, marketing, operations, franchising and CRM has led to Olivia being responsible for the growth of 95% of all Boost businesses operating outside of Australia.

During Olivia's seven year tenure with Retail Zoo she has built a career devoted to building businesses and fully understanding what makes them profitable.  More recently, Olivia has been integral in the constructing and development of multi-unit businesses, diversifying our footprint and the development of new entry strategies for Retail Zoo in both Australia and overseas markets.

Boost Juice International won the Excellence in International Franchising Award at the 2015 MYOB FCA Excellence in Franchising Awards.

Ben Styles, Managing Director, X-Golf Australasia

Ben is the founding CEO of X-Golf Australasia. X-Golf is a state of the art golf simulation system currently disrupting the traditional golfing landscape in Australia. Ben manages distribution and the domestic franchise set up under a master license agreement as well as international expansion, initially into NZ, the USA and the Middle East.

Prior to launching X-Golf Australasia, Ben was a professional golfer playing on the Australian and Asian PGA tours, at the same time Ben was helping with the analysis and development of golf balls for Bridgestone golf. He got his first franchising experience when working in the House of Golf Malvern before owning it from 2011-14.


Venue: Riversdale Golf Club, Mount Waverley
Venue Address: Riversdale Golf Club, 200-280 Huntingdale Road (Cnr. Huntingdale Rd & High Street Rd), Mount Waverley
Starting: 7:00 AM
Wednesday 13th April 2016
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

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