Home About Us Membership Information Events Media NextGen Education
Who We Are The Academy Certified Franchise Executive Program CFE Appoved Courses
Melbourne Classroom Brisbane Classroom Sydney Classroom Adelaide Classroom Perth Classroom Online Courses Blended Learning
Calendar Knowledge Base Contact
Representation Bookshop Partnership Contact Us

NSW Roundtable 28/05/2014

Recruiting new franchisees

The 5 essential factors to consider when deciding how to spend your advertising dollars

The franchise recruitment media market in Australia is becoming increasingly noisy and fragmented.

Understanding best practice for buying media can be the difference between marketing failure and success.

In this session we will learn about the media consumption habits of prospective franchisees in 2014 and share practical tips that will make an instant impact to your recruitment advertising campaigns.

Raffael Fernandes is Publisher of the Franchising Group at Cirrus Media – Australia’s largest B2B media, event and content marketing agency. 
Cirrus provide access to over 750,000 prospective franchisees per year via a range of highly targeted channels including tthe FCA’s official online directory FranchiseBusiness.com.au, community news and research site Franchise.net.au and Franchising magazine.
For the past five years, Raffael has worked with more than 300 franchise systems and service providers including start ups, SME's and multinational brands to consistently deliver winning outcomes for their franchisee recruitment and client acquisition marketing goals.
Raffael is passionate about transforming the way franchise companies engage, influence and connect with prospect audiences, and about helping to provide valuable insights the franchise community on the latest online, content marketing and lead generation trends and strategies.

By attending this event you are entitled to receive 25 CFE points. 

Date: Wednesday 28 May 2014
Time: 9.00am - 11.00am 
Venue: Cirrus Media, Tower 2, Level 12, 475 Victoria Avenue, Chatswood, NSW, 2067
Parking: Free carparking is available for three hours at the nearby Westfield carpark, 1 Anderson Street, Chatswood, NSW, 2067 (10 minute walk to the venue). Alternatively  there is a Wilson's carpark onsite, click here for details and rates. 


Venue: New South Wales
Starting: 9:00 AM
Wednesday 28th May 2014
Ending: 11:00 AM
Phone Enquiries: 1300 669 030

Latest News

  Melbourne: The FCA welcomes today's Fair Work Commission decision handed down at 11.00 am this morning as a balanced and measured...
    Franchise Council of Australia Announces 2017 NextGen in Franchising Global Competition Winners   MELBOURNE (Ja...
12 December 2016 ENTRIES NOW OPEN QLD/NT Excellence in Franchising Regional Awards Entries close Friday 13 January with submissions d...

Upcoming Events

QLD Franchisee Financial Essentials

Start Time: 9:00am
Date: Monday 27th February 2017

VIC Foundation Field Manager Bootcamp

Start Time: 9:00am
Date: Tuesday 28th February 2017

Women in FranchisingFranchise AcademyFranchise Council of Australia