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NSW Breakfast 23/07/2013

To refresh, or not to refresh?  That is the breakfast

Whether it’s the old scary lady from The Cheesecake Shop, or time for the Colonel to get a facelift, at some point in time all businesses require a brand refresh to bring their brand into today’s modern market. Brand refresh is a word that is often shuddered or considered taboo in franchising, as traditionally lean and under resourced franchise systems face their biggest business decision that may take years to plan, implement and roll out at a significant cost to the franchisor and franchisee alike.

Two similar but different stories will be passionately told by Natalie Brennan from Muffin Break (Foodco) and Peter Dable from The Cheesecake Shop, who will share their brands refresh journey, page by page and detail every twist and turn.  Along with CEO of Fastway Couriers, Australia, Richard Thame, who will share his story of leading the brand through the eyes of a CEO.

This breakfast, to be held at the Moore Park Golf course is perfect for marketing managers, operations managers and most importantly visionary franchisors that are at the beginning of their refresh journey or who are considering undergoing a much needed brand refresh.  If you know anyone in your network that will benefit from this event please forward on this page. We look forward to seeing you there!

Richard Thame: 
Richard Thame is the CEO of Fastway Couriers, Australia.  

Richard has over 20 years' business management experience across a range of service industries. He worked for global brands such as McDonalds Australia, Greater Union Cinema Group, Brambles Australia and Thrifty Car Rental.

Prior to joining Fastway, Richard was working for Sabre Pacific the world’s largest provider of travel industry distribution systems as the Commercial Director. His key responsibility was driving sales via innovative marketing initiatives.
Since 2009, Richard was appointed CEO of Fastway Couriers and became responsible for leading a fast growing and award-winning team of Courier Franchisees across the country.

Natalie Brennan:
Educated originally as a teacher, Natalie spent the first 10 years of her career in Operational Training roles in Brisbane with multi-unit operations including Collins Foods (Sizzler), Power House Hotels (Hotels and Nightclubs) and the Billabong Group (Restaurant and Hotels). After gaining a Commerce degree as an adult student (majoring in Industrial Relations) her passion for Human Resource Management was further ignited. This gave her the opportunity for a role working for Spotless Foods in HR and Training for the 2000 Sydney Olympics where she led the training for over 3000 catering staff who were employed for the 10 day event. After spending time in this role with Spotless on other major sporting events Natalie took up a position in 2001 as HR and Training Manager for the Foodco Group, franchisor for Muffin Break bakery cafes, Jamaica Blue cafes and DreamyDonuts stores.
Since that time Natalie has a number of key positions in the company including two years spent in the USA as Project Manager for a pilot Muffin Break store. She is currently the National Service and Support Manager. This senior role oversees a number of departments for all three Foodco concepts including Product Supply and Procurement, Product Development and Training. She is also overseeing the operations and development of the recently purchased Dreamy Donuts Brand.

Peter Dable


Peter, National Marketing Manager,  joined The Cheesecake Shop in February 2010 when their brand refresh initiative was only four stores old. Today the company is well over the 70% mark and is scheduled to complete their brand and system refresh in less than 18 months.

Peter will be sharing the brands journey   in areas including marketing, brand, innovation and discuss some of the successes and challenges that were faced by The Cheesecake Shop.



Venue: Moore Park Golf Club, Centennial Parklands/Cleveland St  Moore Park NSW 2021 

Venue: New South Wales
Starting: 7:00 AM
Tuesday 23rd July 2013
Ending: 9:00 AM
Phone Enquiries: 1300 669 030

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