Home About Us Membership Information Events Media NextGen Education
Who We Are The Academy Certified Franchise Executive Program CFE Appoved Courses
Melbourne Classroom Brisbane Classroom Sydney Classroom Adelaide Classroom Perth Classroom Online Courses Blended Learning
Calendar Knowledge Base Contact
Representation Bookshop Partnership Contact Us

QLD Roundtable 14/03/2013

Branding - All for one and one for all

What makes one brand succeed and the next fail?

Consider how to capture the hearts and minds of your customers with a brand that is top-of-mind, instantly recognisable and achieves the ultimate goal of customer loyality.

You are invited to participate in discussions and debates about the importance of a consistant brand focus and its vital role in your company's ongoing success.

This Roundtable will cover branding issues such as

  • Who controls the message?
  • How can franchisees and franchisors work together better to be on-brand
  • What's the key to a strong future-focused brand
  • How to make the concept of brand more tangible

Facilitator: Louise Bellchambers is Brand Manager for Shingle Inn. She has extensive franchise marketing experience via previous roles as National Marketing Manager for Foodco Group (Muffin Break and Jamica Blue) and as Director of FranchEyes Marketing & PR where she worked with a number of franchise clients.

The original Shingle Inn Cafe was established in 1936. With a rich brand heritage, Shingle Inn has placed time and resources behind the concept of 'brand' as its grown from eight company-owened stores to a franchised network of 30 cafes over the past three years.

Facilitator: Louise Bellchambers
Venue: Shingle Inn Franchising Office, Suite 4/23 Breene Place, Morningside, QLD, 4170

Venue: Victoria
Phone Enquiries: 1300 669 030

Latest News

    Franchise Council of Australia Announces 2017 NextGen in Franchising Global Competition Winners   MELBOURNE (Ja...
12 December 2016 ENTRIES NOW OPEN QLD/NT Excellence in Franchising Regional Awards Entries close Friday 13 January with submissions d...
MEDIA RELEASE   MYOB FCA Excellence in Franchising Award Winners Honoured in Canberra Wednesday 12 October 2016 The Franchise ...

Upcoming Events

QLD Franchisee Financial Essentials

Start Time: 9:00am
Date: Monday 27th February 2017

VIC Foundation Field Manager Bootcamp

Start Time: 9:00am
Date: Tuesday 28th February 2017

Women in FranchisingFranchise AcademyFranchise Council of Australia