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QLD Roundtable 19/04/2012

Local Area Marketing, Social Media &
Protecting Your Intellectual Property

Delve into the world of social media and discover how to leverage franchisee involvement via local area marketing.

Consider the implications for protecting your IP, setting employee and franchisee usage guidelines and building customer engagement.  Find out if this medium can really drive sales for your business.

You are invited to participate in the discussion and debate the effectiveness of social media as part of your marketing strategy.

This Roundtable will cover social media issues such as;

  • Who controls the message?
  • How to measure social media effectiveness
  • How to ensure social media investment equals returns
  • How to monitor online sentiment 24/7

This is an ideal opportunity for you to form a considered opinion on innovative marketing methods and their place in your business.

Facilitator Louise Bellchambers is the Brand Manager for Shingle Inn Cafes and a FCA Queensland WIF committee member.

This Roundtable will be held at Shingle Inn, Suite 4/ 23 Breene Place, Morningside QLD

Facilitator: Louise Bellchambers (nee Bernays), Brand Manager, Shingle Inn

Venue: Queensland
Phone Enquiries: 1300 669 030

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