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The Americans keep coming: frozen yoghurt franchise TCBY to enter Australia

Written on the 6 April 2010 by SmartCompany

In another sign US companies are viewing the Australian franchising sector as a haven compared to domestic economic turmoil, frozen yoghurt franchise TCBY is set to enter the local market.

It comes after four announcements were made last week from US chains Carl's Jr, The Melting Pot, Golf Etc and Right At Home, all looking to enter Australia to take advantage of strong franchising and economic growth.

TCBY, which stands for The Country's Best Yoghurt, is owned by Mrs. Fields Famous Brands and has over 800 locations within 60 countries including the US, Canada, South America and the Middle East. The company is currently looking for interested candidates to open new franchised locations.

The confectionary retailer was founded by entrepreneur Frank Hickingbotham in 1981, and merged with Capricorn Investors in 2000 – the principal shareholder of Mrs Fields Holdings, which has previously held other well-known US brands including Pretzel Time and Great American Cookies.

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Author: SmartCompany

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