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Mobile technology keeps Bartercard at forefront

Written on the 4 November 2013

Gold Coast Bulletin

Batercard's new mobile technology has received industry recognition after the company picked up a prestigious franchising award for its latest mobile application for its tech-savvy members.

The user-friendly app enables members to take care of all of their Bartercard needs through one easy mobile platform simply by logging in with their existing username and password and letting their fingers do the trading. Members can locate other members close to them, search for their favourite members, view their Bartercard balance, make an online payment or process a sale.

Bartercard founder and South Gold Coast franchise principal Andrew Federowsky said the Bartercard mobile app had been well received across the region.

"After only recently being launched to the marketplace, there have been more than 23,000 downloads and updates and an excess of $1.5 million is being traded every month," Mr Federowsky said.

"We are always conducting research and development to ensure Bartercard is not only keeping up with technology but so that we can continue to attract young business owners and those who enjoy smart phone innovations." The app won the FCA Franchise Innovation award, organised by the Franchise Council of Australia, which recognises excellence.

The app was also nominated in two categories at the Australian Mobile Awards Business to Business/Enterprise (Mobile payments), and also the Information Category (Directories and Guides) and was awarded runner-up in each category.


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