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2016 Excellence in International Franchising

Application Fee: $399.00

Information for participating franchise systems

Award Definition

Excellence in implementation of a franchisor international expansion strategy.


Brand must have originated in Australia. Entries must pertain to a single brand. Multi-brand franchisors are eligible to enter, but must declare which brand they are entering. All material, information and achievements must pertain solely to that brand.

Benefits of participating in this award

  • Provides a checklist to help you conduct a thorough review of your international expansion process.
  • Helps identify specific things your business is doing well.
  • Stimulates new ideas and opportunities to improve your international expansion strategy.
  • Represents an enormous marketing opportunity for your business to promote itself in the local, national and international community.

Award Process

  1. Review the assessment criteria below to confirm that you are willing to respond to detailed questions in these areas.
  2. Complete the online entry form and pay the application fee. Your application fee goes toward covering the administration, marketing and assessment costs associated with the Awards.
  3. You will be sent a unique link to complete your online submission containing a number of specific questions based on the areas of assessment below. No late submissions will be accepted.
  4. All submissions will be assessed by specialist judges using predefined criteria. Judges may contact you to verify or clarify aspects of your submission. You may also be invited to submit additional information or material to support your submission.
  5. The winner of the Excellence in International Franchising award will be announced at the 2016 FCA Gala Awards Dinner which forms part of the FCA National Franchise Convention.

Areas to be assessed

Business planning and performance
Weight: 28%
Word Limit: 800
This area covers background information in relation to the company's international expansion program.

Weight: 12%
Word Limit: 400

Research undertaken prior to international expansion. This includes specific research undertaken in each market as well as piloting or testing of the franchise concept in new markets.
Weight: 12%
Word Limit: 400
Key strategic issues identified for success in each market. This includes investment of people and resources in the planning process as well as issues identified and how these have been addressed.
Risk management and adaptation
Weight: 12%
Word Limit: 400
How risks have been minimised and unforseen challenges managed. This includes risks identified prior to entry into each market as well as adaptations made to your concept, products or marketing in the light of piloting or unforseen challenges.
Implementation and support
Weight: 36%
Word Limit: 1,200
How effectively expansion plans have been implemented and supported in each market. This includes processes used to select international partners, agents or franchisees as well as initial training and ongoing support provided for local operators.

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